American graphic designer, painter, and art educator Paula Scher has been active and well know in the art scene for four decades. She worked in the recorded business, creating icon album covers. Some of which can still be found today, in recorded stores and on iTunes. She also co founded Koppel & Scher, which they produced identities, packaging, book jackets, and advertising designs. A large portion of her career she has spent as a partner at Pentagram’s New York office. She is also an educator at the School of Visual Art in New York. Among all that Paula Scher has received countless awards and recognition for her work. She was born in 1948 in Virginia, but grew up in Washington DC and Philadelphia. As a teenager she took class at Corcoran [College of Art and Design] in Washington DC. She later studied Illustration at the Tyler School of Art, in Philadelphia. In 1970 she received her Bachelor of Fine Art degree from Tyler. Though she received training as an illustrator she redirected her constrained on design and typography. In an interview for Eye Magazine John L. Walter asked Paula Scher, “ Did you understand what a designer did?” She said, “No, I was there for drawing and painting. I liked printmaking, but …show more content…
She was the first designer to create a new identity and promotional graphic system for The Public Theater. Her work influenced graphic design for theatrical promotion, and cultural institutions. In 1995 Scher and her Pentagram team work on The Public Theater’s production of Savion Glover’s Bring in’Da Noise, Bring in ‘Da Funk. Their goal was to raise public awareness and attendance, as well as appeal to a more diverse crowd. Scher created a “graphic language” using type that reflected street graffiti. She also used a limited color palette. Through 1993 to 2005 Paula Scher worked closely with George C. Wolfe The Public Theater’s producer developing posters, ads, and
painting in Chicago and Mexico, before she realized she had no talent for it. Moving to
Dorothea Lange attended The New York School for Teachers from 1914 to 1917. During these years she decided to become a photographer. The photographer Arnold Genthe was her main inspiration at that time. After that she than attended and stud...
Helen Frankenthaler was an American born painter, sculptor and printmaker. Frankenthaler, with two fellow artists, led the way into the development of Color Field painting, a component of Abstract Expressionism. Frankenthaler is recognized as one of the greatest artists of the twentieth century as a result of her contribution of great talent and the ability to deliver beautiful and innovative works on canvas and paper. "Frankenthaler's radiant canvases are known and admired all over the world, her intimate and equally powerful works on paper are as yet unfamiliar to the majority of museum audiences (Wilkin 6)." Frankenthaler created these paper pieces with the same vivaciousness as she did with her larger works on canvas building a large collection of water colors, gouache, and mixed media pieces.
Carle had a happy childhood in America. However, he moved to Germany with his parents when he was six years old and attended the prestigious art school Akademie der Bildenden Künste. In 1952 he moved back to New York to return to the happy place where he grew up. He was then recruited as a graphic designer by The New York Times before he was enrolled as a mail clerk in the Korean War. Once he returned, he worked as the art director for an advertising agency (“Eric Carle”).
"An Artists's Life." Litzmann, Berthold. An Artist's Life. New York: Da Capo Press, 1979. 532. Book.
1980: A Century of Illustration. New York: Published for the Society of Illustrators by Madison
1. According to an article titled, “The South and Black and White, by the website www.quizlet.com/the-south-and-black-and-white In 1949, she graduated from Spelman College with a Master’s degree. A year later, she got her first job as a schoolteacher.
"1920s Style Clothing & Dresses, Flapper Fashion | Unique Vintage." 1920s Style Clothing & Dresses, Flapper Fashion | Unique Vintage. N.p., n.d. Web. 04 Mar. 2014.
Ms. Putman began her career as a musician where she was instructed by a well known French composer, Francis Poulenc. In the 1960’s Ms. Putman worked as a journalist, writing columns for L’Oeil (eye) and Les Cahiers de Elle. Finally in 1978 her career as an interior designer/architect had developed due to publicity from designing just a few residencies for friends.
Born in Glen Ridge, New Jersey, Cindy Sherman grew up in suburban Huntington Beach on Long Island, the youngest of five children and had a regular American childhood. She was very self-involved, found of costumes, and given to spending hours at the mirror, playing with makeup (Schjeldahl 7). Cindy Sherman attended the state University College at Buffalo, New York, where she first started to create art in the medium of painting. During her college years, she painted self-portraits and realistic copies of images that she saw in photographs and magazines. Yet, she became less, and less interested in painting and became increasingly interested in conceptual, minimal, performance, body art, and film alternatives (Sherman 5). Sherman’s very first introductory photography class in college was a complete failure for she had difficulties with the technological aspects of making a print. After her disastrous first attempt in photography, Sherman discovered Contemporary Art, which had a profound and lasting effect on the rest of her artistic career (Thames and Hudson 1). Sherman’s first assignment in her photography class was to photograph something which gave her a problem, thus, Sherman chose to photograph her self naked. While this was difficult, she learned that having an idea was the most important factor in creating her art, not so much the technique that she used.
Graphic designer and typographer Stefan Sagmeister has always had a unique way of viewing the world, therefore has created designs that are both inventive and controversial. He is an Austrian designer, who works in New York but draws his design inspiration while traveling all over the world. While a sense of humor consistently appears in his designs as a frequent motif, Sagmeister is nonetheless very serious about his work. He has created projects in the most diverse and extreme of ways as a form of expression. This report will analyse three of Stefan’s most influential designs, including the motives and messages behind each piece.
"Photographing a cake can be art," Irving Penn said when he opened his studio in 1953. Before long he was backing up his statement with a series of advertising illustrations that created a new high standard in the field and established a reputation that has kept him in the top bracket ever since.
Another view by Kathleen Grace, who for 30 years an artist, art consultant and instructor, make the following statement:
A bachelor’s degree in graphic design or a related field is where a student would start. Though, if a student goes into another field, it would be beneficial for him or her to pursue technology training to meet hiring qualifications. The National Association of schools of Art and Design have 320 accredited post secondary colleges, universities, and independent institutes with programs in art in design. Most of these schools include studio art, principles of design, computerized design, commercial graphics production, printing techniques and website design. A student should also consider taking classes in writing, marketing, and business to get an edge in this occupation. Many designers can also gain their experience first-hand by doing an internship. Portfolios are a necessity as a designer, because it shows the client the talent and experience that the designer has. A designer should keep up with the latest software to stay in the competition and not lose the competitive edge with other designers. There are prominent qualities that an employer should look for when considering hiring a designer; these qualities include analytical, artistic, communication, computer, creativity, and time management
Elkins, J (2010) The concept of visual literacy, and its limitations, in: Visual literacy. New