Case Study Of Intercontinental Hotels And Resorts

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best then the business will follow. The service Intercontinental Hotels & Resorts gives to its customers is a one in a lifetime experience. As they remain on of the top luxury hotels in the world, many people come here with high expectations and their goal is to meet all those expectations that their customers have. In order to have all these expectations meet they must have a great work force that will represent their brand with loyalty and will deliver their vision to every guest. Every guest that a is a proud member of the hotel knows that the hotel works hard and stays on top of the competition when it comes to their customer service. If the company doesn’t remain on top of what their customers’ needs and want are they take the risk …show more content…

Even where there is a highly competitive market where everyone wants to be the best and retain their customers in order to keep gaining more. The InterContinental Hotel & Resort never stayed behind competition with more than 50 years of been opened and its one of most acknowledgeable brands worldwide. The hotel caters everyone’s luxury needs, and investing in their employees to make it a very welcoming environment for guests to keep returning to the hotel and for new guests to try out their services. Their high investment in developing leaders in their employees and new tools that will build their capabilities in order for them to do their job with their highest performance and dedication. The biggest investment a company can do is investing in …show more content…

In order to keep having a high return to their shareholders they built brand value and loyalty. The hotel measures its performance through a set of key performance indicators that monitor their success in achieving their strategy in order to keep delivering growth. InterContinental establishes its hotels in markets where the economy is growing like emerging markets. These market have big demand for international travelers and have a great potential for growth. The company focuses on countries where they already have a strong competitive position or they focus on creating a new competition among their local competition. Many of these countries include United States, Canada, China, Germany, Middle East, Mexico, India, UK, Russia, and Indonesia. They focus in these countries in order to ensure their efforts in building a loyal brand in order to offer a unique stay for those looking for something unique and out of ordinary. This type of approach helps the brand gather important security location and brand development. The focus in these countries also helps them keep focused on the key major cities that attract millions of international travelers that benefit with global brand awareness and brings more customer loyalty to the

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