Leah Hardy (2010) argues that models in today’s magazines are no more than works of the digital retouching. Digital retouching is the use of computer program to remove unwanted impurities of the body, making a person look ideal. Digital retouching is sending a negative message to women because it sets up a false sense of what beauty is. It is impossible for women to look like a digital retouch models, because they are not real. In the film, Killing Us Softly 4 Jean Kilbourne argues that advertisement sends out the same type of message to women (Kilbourne, 2010). Kilbourne states “Advertisement tells women that what’s most important is how they look, an advertisement surround us with the image of ideal beauty. However, this flawlessness cannot be achieved. It’s a look that’s been created through airbrushing, cosmetics, and computer retouching ” (Kilbourne, 2010). Women are being told that in order to fit in society, they have to look a certain way, yet it is nearly impossible because the standard is too high.
Kasey Serdar (2005) argues that only a small number of women can actually fulfill the characteristics of what media defines beautiful. Yet, women are constantly being exposed to the ideal women image. Serdar (2005) illustrates that “models shown on television, advertisement, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the dia...
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Harro, B. (2010). The cycle of socialization. In M. Adams, W. Blumenfeld, C. Castaneda, H. Hackman, M. Peters, and X. Zuniga (Eds), Readings for diversity and social justice, (2nd ed). (pp.157-164). New York Routledge.
Johnson, A.G. (2010). The social construction of difference. In M. Adams, W. Blumenfeld, C. Castaneda, H. Hackman, M. Peters, and X. Zuniga (Eds), Readings for diversity and social justice, (2nd ed). (pp.157-164). New York Routledge.
(Director/Producer).(2010). Killing Us Softly[Documentary].
Serder, Kasey. (2005). Female body image and the Mass Media. Perspectives on How Women Internalize the Ideal Beauty Standard. Retrieved from https://www.westminstercollege.edu/myriad/index.cfm?parent=2514&detail=4475&content=4795
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