Strengths And Weaknesses Of AT & T. SWOT Analysis

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AT&T SWOT Analysis
Internal Strengths and Weaknesses
Employee motivation is one of the keys to success in any business, especially in a retail sales environment. It is particularly important to understand how employee motivation can be impacted by the strengths and weaknesses of AT&T’s retail sales consultant position (RSC). A series of interviews and surveys were conducted over a two-week period with employees of AT&T in the RSC position as well as retail management positions to determine how the employees really feel about this position as well as internal strengths and weaknesses that contribute to employee motivation. Although there are a lot of positive factors that keep the employees motivated within AT&T, there are some weaknesses that can cause employees to become demotivated.
Overall employees of AT&T view the company as a great place to work. Interviews were held with the following company employees: Gary Cohen, a Retail Sales Assistant Manager, Jeremy Macwan, a Retail Sales Consultant, and Andrew Ramirez, also a Retail Sales Consultant. The company has found there are strengths and weaknesses of being retail store employees in AT&T’s company owned locations. …show more content…

Both bargained employees (retail sales consultants) and non-bargained employees (management) have great benefits working for AT&T. The CWA helps protect AT&T’s non-management employees by regulating their benefits such as health insurance, 401k, paid holidays and vacation, tuition reimbursement, and pay differentials at night and on Sundays. It will also protect the employees and represent them during employee disciplines. (G. Cohen, personal communication, September 1,

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