Customer Satisfaction Assignment

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Recommended: How important is customer service to the success of a company

The aim of this report is to outline how important customer satisfaction is in a small business also how legal compliance can be applied in a corporation. Key customer legislation and a guide how to achieve business’s objectives will be provided in the following paragraphs.

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation.
Customer satisfaction matters. It matters not only to the customer, but even more so to the business because it has a direct impact on a company's bottom line profits. However, it is one of the most relevant components of a company's effective brand image.
Businesses that have been successful retaining the business of their loyal clients have shown in time to consistently increase profits from their client data base. The impact of customer loyalty is impossible to lose. This white paper will analyse not only the meaning of customer satisfaction, but also some of the things that businesses need to consider in order to clearly define, measure, and merge this concept into ...

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