Advertising Campaign For Apple

Apple’s brand is worth $145.3 billion dollars (Badenhousen, 2015). The company was the top brand on Forbes’ list of the World’s Most Valuable Brands for a fifth straight time in 2015. Apple is worth two times as much as any other company on the entire planet, but spends only a little over billion dollars a year on advertising which is a third of what some other electronics companies spends (Badenhousen, 2015). The company relies on it loyal following of fans to promote its products. In the past 15 years, Apple has revolutionized four electronic industries, iPhone, iPad, iPod, and iTunes.
Apple and Education:
“We believe that technology has the power to transform the classroom. It can pave new ways of thinking. New ways of sparking ideas.

There will be a dedicated contact link attached for customer enquiries.
• Our initial advertisement campaign for Tumble iPad for Kids will be released on August 1, 2016 in the form of commercials that will air on television networks across the country and in our global markets.
• We will release short, informative ads on Youtube, and across social media platforms such as Facebook, Instagram, and Twitter as well as other social media outlets starting in July of 2016.
• Our current customers will begin receiving teaser ads in June of 2016 that will be in the form of direct mail 8 x 10 colorful flyers.
• Educational institutions which includes school systems, hospitals, and children’s rehabilitation centers will begin receiving informational packets with the specifics of the device in June of 2016.
• Apple retail stores will set up Tumble iPad for Kids displays around September 1, 2016 to give Apple customers and future customers a chance to experiment with the device and give feedback on its performance. Displays will also be set up in other Apple authorized

• Displays for Tumble iPad for Kids will be placed in Best Buy, Target, and Walmart in August of 2016 to give customers a first-hand feel for what the device has to