Apple : Business For A Long 39 Years Essay

Apple : Business For A Long 39 Years Essay

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Apple incorporated has been in business for a long 39 years, originally founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple started off designing and selling handbuilt computers. Apple had some success selling computers for a while after they were first founded. Their popularity declined in the early nineties and they almost went bankrupt because of their unprofitable product mistakes and the fact that steve jobs was no longer working there. Apple started to gain popularity in the late nineties and really in the early 2000’s with Job’s return to the company as an advisor. I believe apple is a very bad company with how they treat consumers and generally conduct business.
Apple’s mission statement is as follows, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” My ...

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