Analysis Of Humana Inc. An American For Profit Health Insurance Company Essay

Analysis Of Humana Inc. An American For Profit Health Insurance Company Essay

Length: 1163 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview


Mississippi is the 32nd most populous state with a population of 3 million people. However, only one in five residents has health insurance. With a large number of uninsured, only a fraction of people had signed up for coverage. Insured companies ignored more than 32 counties in dire need of insurance coverage.
Humana Inc. an American for-profit health insurance company and ranked 73 on the Fortune 500 list saw an opportunity to reach out to the uninsured in Mississippi. Humana then launched “Covering Mississippi” an outreach campaign to provide assistance and coverage to the uninsured.
Research
Humana Inc. is the third largest for-profit health insurance company with over 13 million customers in the US and revenue of US$41.3 billion. Humana employees over 52,000 employees and ranked 73 on the Fortune 500 list.
Audience Identification
Uninsured residents of the state of Mississippi. The audience included both individuals and families. Residents with minimum education and low-income status.

Situation Analysis
High infant mortality rate and high prevalence of low birth weight. The prevalence rates of obesity, and diabetes among the highest in the nation. More than 770,000 adults obese and 280,000 adults living with diabetes.
Media audit
Gallup survey reveals Mississippi having the second highest rate of those uninsured – 1 in 5 people lack health insurance.
Humana embarked on a community campaign to reach uninsured by offering education and assistance to enroll in a healthcare plan through the Affordable Care Act.
Tactics and programming influence
Low income and education influenced Humana to use Recreational vehicles to reach the targeted audience. The RVs provided a two-way communication to the residents. Face to face co...


... middle of paper ...


...r reach in a shorter time.
Calendar tour- The tour buses skipped five days during the campaign. The dates coincide with the holiday’s season.
Social media- Facebook, Twitter and Instagram accounts had minimum engagement.
Website- Humana website colors were appropriate but not appealing. The colorful and graphical site creates better audience participation.
Excessive online campaign-covering Mississippi campaign provided more online than offline in a community that had low-income residents making it less effective.









http://www.humanacsrreport.com/progress/index.html
blog
http://www.webmd.com/health-insurance/ms/20130719/humana-fills-blank-spots-in-mississippi-obamacare-map
youtube videos
https://www.youtube.com/watch?v=V0rD-fg4DZ0

https://www.youtube.com/watch?v=tpqkdoCU7Ug
facebook
https://www.facebook.com/search/top/?q=humana%20covering%20mississippian


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Who Needs Health Care Insurance? Essays

- Who needs health care. Well a 59 years old man named James Verone sure did in 2011. He lost his job of 17 years due to cutbacks and used of his money in the bank. James had two-ruptured disk, a protrusion on his chest, and a problem with his left foot. Since he did not have health insurance any more he could not afford to go to a doctor or the emergency room to be treated. Therefore, he decide to take matters in his own hands and rob a bank unarmed for $1 dollar to get free health care in jail. This may sound like an unwise thing to do but he did not have any other options since he was not old enough to get Medicare and was not eligible for Medicaid (Moisse)....   [tags: Health insurance, Health care, Health economics]

Better Essays
2514 words (7.2 pages)

Health Insurance During The Great Depression Essay

- Health insurance in the United States is relatively new and constantly changing. The concept of health insurance began during the Great Depression. Local hospitals, just like banks, were affected by the Depression. Between 1929 and 1930, Baylor University Hospital saw its receipts drop from $236 to $59 per patient. Occupancy rates dropped from 71.3 to 64.1 percent, and contributions were down by two-thirds. (Morrisey, 5). An administrator at Baylor University Hospital, Justin Kimble, organized a way for people to pay for the cost of hospital care....   [tags: Health insurance, Preferred provider organization]

Better Essays
1626 words (4.6 pages)

Economic Implications of National and Private Health Insurance in the United States

- Currently in the United States, acquisition of affordable health insurance plans through employers and private corporations is one of the main topics in the political landscape between liberals and conservatives. The traditional way of obtaining health insurance is either by subtracting a certain amount of payout from one’s salary/paycheck or pay out of pocket. However, many people do not have access to health care because of the high costs associated with poor insurance plans that require individuals to pay high premiums and deductibles, which may or may not contain good benefits such as free preventative care....   [tags: Health Insurance Crisis]

Better Essays
2475 words (7.1 pages)

What Would Florence Nightingale Think Of The United States Health Insurance Today?

- What would Florence Nightingale think of the United States health insurance today. The availability of health insurance in 1860 to 1900 was virtually nonexistent. In 1798, The United States Congress established the U.S. Marine Hospital that serviced military seaman. This was the earliest form of coverage for health insurance. Soon after this time, the Travelers Insurance Company established our first form accident insurance in 1863 (Scofea, 1994). During this time, the Civil War was taking place in our country....   [tags: Medicine, Health insurance, Health care]

Better Essays
1099 words (3.1 pages)

Case Study : Insurance Inc. Essay

- JPW Insurance Inc. is going to private own insurance company that will be located on 1st Ave. North downtown in Birmingham, AL. We will sell Quality insurance products that will provide protection for an affordable price. This is very important because sometimes Insurance can determine life, death in insurance companies. According to nejm.org The United States is unique among nations in having private companies run its health insurance system, handle claims, and make determinations about coverage....   [tags: Insurance, Underwriting, Business]

Better Essays
2094 words (6 pages)

Americans without Health Insurance Essay

- The Uninsured States of America Nearly 48 million Americans had no health care coverage in 2005, and the number will continue to grow if this country does not enact new policies to defuse this crisis (Families USA 2). Families USA, a nonprofit and nonpartisan organization that advocates for public health contracted with Dr. Kenneth Thorpe, Professor and Chair of the Department of Health Policy and Management at Emory University, to analyze data from the U.S. Census Bureau and other national databases to study the fiscal impact on this country of so many uninsured people....   [tags: Medical Insuance Health]

Better Essays
2571 words (7.3 pages)

America´s Health Insurance Plans Essay

- ... This article presents a study between cultural perspectives in smoking amongst the immigrants from the former Soviet Union. The immigrants studied were recruited from the Midwest United States, and the factors of smoking were determined. They found that this cultural group is strongly closed to pharmacologic approaches and emphasized the importance of stress management and social connectedness. Interestingly, intervention needs went beyond language use and illustrated the importance of bringing cultural considerations into interventions....   [tags: industry, policies, health, conditions]

Better Essays
1486 words (4.2 pages)

The Health Sector and Insurance Essay

- Literature review According to Wager, Lee, & Glaser (2013), HealthCare information management is the exercise of servicing and proper good care of health information by traditional and new digital means in healthcare centers, physician's office hospitals, health divisions, health insurance policy organizations, and other features that provide health good care or servicing of health information. Armoni (2010) adds that with the widespread computerization of health information and other information sources, such as healthcare center management features and health recruiting details, health informatics and health technological innovation are being increasingly utilized in information control pr...   [tags: coverage, technology, systems]

Better Essays
1591 words (4.5 pages)

History of Health Insurance Essays

- Healthcare didn’t always exist in the United States. Before the 1920’s, most people didn’t have health coverage. Most people were treated at home and hardly anyone, except a few large employers offered healthcare. Everyone else paid out of pocket. As the population shifted from rural areas to urban centers, families lived in smaller homes with less room to care for sick family members (Faulkner 1960, p. 509). Increasing requirements for licensing and accreditation, in addition to a rising demand for medical care, eventually led to rising costs....   [tags: Healthcare]

Better Essays
2226 words (6.4 pages)

Deceptive Health Insurance Practices Essays

- Deceptive Health Insurance Practices Is it ethical for doctors to bend the truth in order to get an insurance company to pay for medical treatment. According to this article, most doctors do. A survey has shown that 58% of doctors say that they would be willing to give an insurance company "deliberately deceptive documentation" to influence the company's decision to approve surgery or other treatment for a life-threatening illness. These doctors believe that if they did not lie, their patients would receive sub-standard health care....   [tags: Papers]

Free Essays
402 words (1.1 pages)