It is clear that companies are using advertisements today that are still degrading to women, and they do not think that there is anything wrong with it. Take the 2015 Carl’s Jr. commercial for example. The model, Emily Ratajkowski, is naked with only food covering her lady parts. Covering her bottom is a large tomato, that a man in the commercial squeezes as she walks by. “Not only does the commercial spew objectification, it also does so unapologetically, like treating women in that fashion somehow makes the brand cool” (Hickam 1). Not only is the sexism seen in commercials but it is most definitely seen in video games as well. In all of the Grand Theft Auto games, the player is allowed to “pick up hookers” and have sex with them in the car. Since when is it okay to use women only for sex? Yes, prostitution is a victimless crime as both parties that are involved are guilty. But, to allow men to use a woman only for sex, even if it...
... middle of paper ...
...for an object to be a female is insinuating that women can are objects to men.
All in all, as unfair and terrible as it is, gender inequality is still seen in society today. America has made great improvements to try to make sure women are treated the same as men. But, unfortunately old customs die hard, are still passed down from generation to generation. So, it will be extremely difficult to completely abolish the gender barrier completely. As the writer Vera Nazarian said ““A woman is human. She is not better, wiser, stronger, more intelligent, more creative, or more responsible than a man. Likewise, she is never less. Equality is a given. A woman is human.” Therefore, gender inequality is still very prevalent in modern society. This can most definitely be seen throughout mass media such as commercials and video games, career opportunities, and in everyday life.
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