A Study on Retailing in Malaysia Essay

A Study on Retailing in Malaysia Essay

Length: 816 words (2.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

CHAPTER 1
1.0 INTRODUCTION

This Chapter 1 consists of background of research, problem statement, purposes of the study, research questions, research hypotheses and framework, significance of study and scope of study.

1.1. Background of the Research

Retailing has been one of the most active sub-sectors in the Malaysian economy. According to Kotler (1996), retailing includes all the activities involved in selling goods and services directly to final consumers for their personal or non business use. The retail environment in Malaysia has undergone a continuous and marked change over the decades. Even new facilities ranging from supermarkets and superstores to retail warehouses and convenience stores have been added to the retail landscape, but it still did not interfere in the activities of traditional retail shops. It may be losing out in the urban center but at suburban areas the small retailer is still needed. Zalina (2013) as cited in (Guy, 1980) states that retailing can be in categorized in three groups such as convenience goods which include groceries and daily provisions, shopping goods which refer to quite more expensive items bought at less regular intervals and specialty goods which are unique items that request to customers of the higher income level.

Lim (2003) said the small-scale, single-propriety shops along major roads in town areas. These premise are usually double or three-storey pre-war shop houses with retail activities on the ground floor and dwelling units in the upper floors such as retail shop, medicinal herbs shop, clothing apparel shop and coffee shop. As we know, in the traditional retail shop, they sell variety of products from different brand. This gives consumers choice to make the right purchasing ...


... middle of paper ...


...nufacturer brand are still new. Many consumers still confused toward manufacturer brand products. This is because they have a mindset that the more popular brands is better and have a good quality rather than manufacturer brand products. This statement is agreed by Mahathir (1999) that most of peoples have negative perception toward local products and it is hard to change their mindset.

The constraints in terms of the amount and type of brand goods manufacturers is limited and sometimes fails to highlight the advantages of store brands that cause the product does not get response from the consumer. It is quite difficult to change the attitude and mindset of consumers in Malaysia because they are still yelling to the influence of well-known brands and luxury compared to the savings in their spending even though they know the products function and quality are same.



Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Looking At My Personal Background Essays

- Statement of purpose Today marketing becomes more challenging for a new player to jump into a Cutthroat market while other players are seeking for white space. Regardless of top-rank companies, the change of business trends is gathering pace. One aspect of tomorrow 's marketer is to come up with practical strategies in order to survive in the existing market. Looking at my personal background, I was born in a family business which has been established for over 50 years by multiple generations. My family companies are well known named NAM SILP THAI EYEWEAR Company Limited, Better Vision Group Company Limited and Thai Optical Group Public Company Limited which are all complete optical business...   [tags: Marketing, Business, Retailing]

Better Essays
956 words (2.7 pages)

Essay on Case Study : Malaysia Airlines Company

- Every organization has its own culture and structure that shape the entire performance of the organization. In this case, Malaysia Airlines Company indeed has changes almost the entire expect such as CEO, retrenched of employees and by introducing the concept of merger. MAS used to be the top airline services before the incident such as MH370 and MH17. That where the MAS organization decided to replace the old CEO to New CEO named Christopher Muller. Muller as the new CEO have officially effective in May 1, thus after for seeing the both incidents, he immediately come out with a strategic plan to remake the new look of MAB company....   [tags: Airline, Malaysia Airlines, Singapore Airlines]

Better Essays
1219 words (3.5 pages)

Case Study : The Big Cake Captures Giant 's Attention, A Malaysian Owned Retailer

- Simply Discuss of Giant 's Entry to Australia Using PESTLE The latest database indicate that Australian Supermarket and Grocery Stores industry had reached 88.1billions in total revenue in 2015 (Tonkin 2016). The big cake captures Giant’s attention, a Malaysian-owned retailer. It poured attention into Australian market and consider whether to put Australia into its globalization strategy. To find out if it is a proper timing for entering, Giant needs to consider all the relevant factors of the macroeconomic environment, the industry context and itself....   [tags: Strategic management, SWOT analysis]

Better Essays
994 words (2.8 pages)

Essay on An evaluation of property tax system in Malaysia

- 1.0 Introduction Rapid population growth and increasing urbanization have triggers increases in demand for real property. These developments ultimate translate to the responsibility of local authority in providing facilities for the public. Therefore, local government need some sources to provide these facilities. Basically local government income comes from taxes, fees and fines. Property taxes are the largest fund and backbone of municipal finance which is used to provide amenities and services....   [tags: Government, Malaysia's Real Property]

Better Essays
1696 words (4.8 pages)

Essay on The Development Of Today 's Retailing

- Century Publication, Pg.No.31-32 C. Emerging formats : Two factors brought about the development of today’s retailing. The first is the growing domestic demand which cause a store to expand into a group of small shops under one roof. Demand growth in retail sector has been rising due to rising incomes, growing purchasing power and increasing urbanization, implying higher consumption at retail level. A second factor is the supply factors which is due to increase in discretionary spending among people, increase in proportion of working women and increase number of foreign retailers setting up in India in the recent past....   [tags: Retailing, Supermarket, Department store]

Better Essays
923 words (2.6 pages)

Types And Employment Characteristics Of Retailing Essay

- This assignment is going to be based on the meaning of retailing, then going to describe the many ways and places in which retail is conducted. I am going to identify the changes that are taking place in the industry structure. I am going to list trends in the number of retailer types and employment characteristics of the sector. P1 The word retailing entails the process or activity through which businesses put forward goods and services for consumers to purchase for their personal, family or household use....   [tags: Retailing, Online shopping, Shopping]

Better Essays
1401 words (4 pages)

Knowledge Management Strategic Master Plan in Malaysia Essay

- INTRODUCTION In the new era millennium with the explosion of digital connectivity Malaysian government is using ICT application by launching the Knowledge Management Strategic Master Plan aiming in transform Malaysia to increase productivity, improve accountability, enhance transparency and facilitate public sector. Improved knowledge management is essential to governmental agencies at the national, regional or local rivals, because governmental organizations are basically knowledge-based organizations....   [tags: Technology, Digital Connectivity, Malaysia]

Better Essays
1623 words (4.6 pages)

Essay on Capital Structure in Malaysia

- Introduction Every company listed on the Bursa Malaysia has nearly identical objective that is to maximize company’s profit and to maximize shareholders’ wealth. To achieve this, the company must have sound financial planning; good financial decision, and improve profitability which will then increase the value of the firm. In order to obtain success, the company must have a well plan and execution of its capital structure. What is capital structure. Capital structure describes the specific mixture of long-term debt and equity the firm uses to finance its operation and growth....   [tags: IGB, Encorp Berhad, Bursa Malysia]

Better Essays
2921 words (8.3 pages)

Nationalism in Malaysia Essay

- Introduction Nationalism can be defined as sprit or aspirations common to the whole of a nation, also someone that devote and loyalty to own country.Nationalism is a form of love toward your country, this form of love has been trained since young the honour being one of your country, willing to do anything include risking your own life to protect the it and people of the country from any harm as an act of loyalty to the country, for example, the heroes that risk their lives to save this country....   [tags: National Aspirations, Malaysia, Culture, Country]

Better Essays
1276 words (3.6 pages)

Telekom Malaysia Expansion Essay

- The Internet Infra-structure The internet usage is growing very rapidly in Malaysia in the recent years. The internet is well-known as JARING (Joint Advanced Research Networking) in Malaysia. Currently, MIMOS (Malaysian Institute of Microelectronics Systems), a governemt agency is overall maintaining and responsible for the the network backbone for JARING. Due to the rapid growth, the director-general of MIMOS Dr Tengku Mohamed Azzman Shariffadeen has made a press statement lately that under the Seventh Malaysia Plan, the speed of the network will be upgraded to about 20 to 300 times....   [tags: Malaysia Internet Business]

Free Essays
1617 words (4.6 pages)