A Study on Retailing in Malaysia

816 Words2 Pages
bulb-icon

Recommended: Importance of retailing in the economy

CHAPTER 1
1.0 INTRODUCTION

This Chapter 1 consists of background of research, problem statement, purposes of the study, research questions, research hypotheses and framework, significance of study and scope of study.

1.1. Background of the Research

Retailing has been one of the most active sub-sectors in the Malaysian economy. According to Kotler (1996), retailing includes all the activities involved in selling goods and services directly to final consumers for their personal or non business use. The retail environment in Malaysia has undergone a continuous and marked change over the decades. Even new facilities ranging from supermarkets and superstores to retail warehouses and convenience stores have been added to the retail landscape, but it still did not interfere in the activities of traditional retail shops. It may be losing out in the urban center but at suburban areas the small retailer is still needed. Zalina (2013) as cited in (Guy, 1980) states that retailing can be in categorized in three groups such as convenience goods which include groceries and daily provisions, shopping goods which refer to quite more expensive items bought at less regular intervals and specialty goods which are unique items that request to customers of the higher income level.

Lim (2003) said the small-scale, single-propriety shops along major roads in town areas. These premise are usually double or three-storey pre-war shop houses with retail activities on the ground floor and dwelling units in the upper floors such as retail shop, medicinal herbs shop, clothing apparel shop and coffee shop. As we know, in the traditional retail shop, they sell variety of products from different brand. This gives consumers choice to make the right purchasing ...

... middle of paper ...

...nufacturer brand are still new. Many consumers still confused toward manufacturer brand products. This is because they have a mindset that the more popular brands is better and have a good quality rather than manufacturer brand products. This statement is agreed by Mahathir (1999) that most of peoples have negative perception toward local products and it is hard to change their mindset.

The constraints in terms of the amount and type of brand goods manufacturers is limited and sometimes fails to highlight the advantages of store brands that cause the product does not get response from the consumer. It is quite difficult to change the attitude and mindset of consumers in Malaysia because they are still yelling to the influence of well-known brands and luxury compared to the savings in their spending even though they know the products function and quality are same.

Show More
Related

  • The Signs Of Shopping By Steve Mckeevitt Summary

    1222 Words  | 3 Pages

    Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.

    Read More

  • The Battle of the Discount Retailer

    2905 Words  | 6 Pages

    Mayer, M. L. (1989). 1949-1989: retail reflections. Journal of Retailing, V65 n3, p 396. JAI press, Inc.

    Read More

  • Specialty Retail Industry

    1805 Words  | 4 Pages

    However, on the local level, specialty retailing is defined by independently owned, unique shops that express the personalities of their owners. These small retail outlets -- shoe stores, food stores or book stores -- have become the bedrock of downtown and urban redevelopment across the country.

    Read More

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware

    Read More

  • Shopping Orientation Case Study

    1283 Words  | 3 Pages

    As reported by Janow and Guerreiro (1991) that retailers were selling goods and service to the ultimate consumer. At the time they have also provided service in terms of the information sources for customers, and encouraged a need in order to apparel merchandise. In the United States has the retail store about 2 million. Moreover, about these retail stores were approximately 135,000 retail stores that have specialized in apparel and accessories, and about 70,000 retailers have involved apparel and accessories in their selling mix (Frings, 1991).

    Read More

  • Essay On The Retail Sector

    2413 Words  | 5 Pages

    The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...

    Read More

  • Hong Kong Disneyland Essay

    1005 Words  | 3 Pages

    ...act, Langham Place is not alone. There are more and more shopping mall operates their business in the same manner as Langham Place. Though these shopping centres tried to make breakthrough using different methods, it seems that impressions of these shopping malls are blurred in eyes of public. Since these shopping malls are usually invested by large-scaled enterprises with great powers, merchants without resources to apply different tactics like these large-scaled shopping mall, will one day be eliminated. Those survivors will become copies of one another. As Shoppers' Paradise famous for selling products with different characteristics, if similar shopping malls are seen everywhere and merchants with distinguishing feature disappears, Hong Kong will soon lose its competitiveness among tourists. Resent among society may also arise and raise different social problems.

    Read More

  • Retail Industry In Canada

    1233 Words  | 3 Pages

    The focus of this analysis will be on the retail industry, where the goods and services are sold from individuals to the end user. In general these goods and services are initially purchased from the manufacturer and then sold to consumers at some profit. This sector has a very significant effect on the Canadian economy; it is noteworthy that the retail trade was up by 0.6% in July, 2013 after a decline of 1.4% in June 2013. This reflected an increase of gains at the merchandise or department stores including grocery stores, and clothing stores. It is a challenging industry with relatively low profit margins and very competitive pricing due to a mature industry life cycle and globalization. Another interesting aspect of the retail industry

    Read More

  • Juvenile Delinquency: Causes and Deterrence

    2800 Words  | 6 Pages

    Now within the rest of this paper you will be finding a few different things getting discussed. Staring it off we will be discussing the articles that we have found to make our arguments and hypotheses. After wrapping up the literature reviews we will be discussing the hypotheses thus continuing onto our variables and indicators. Once we discuss our hypotheses we will be moving onto the research design. The research design will have our general issues, sampling, and methods.

    Read More

  • Indian FMCG Sector

    993 Words  | 2 Pages

    2. Organized Retail: The emergence of organized retail have lead to more variety with ease in browsing, opportunity to compare with different products in a category, one stop destination (entertainment, food and shopping) etc, which is playing an important role in bringing boom in the Indian FMCG market. Currently the modern trade is capturing 5% of the total retail space, which will increase to 10% and 25% in 2010 and 2025 respectively. Also, as the credit card and organized retail trend picks up, people won’t think much while buying and buy more.

    Read More

  • Retail Market Segmentation

    1342 Words  | 3 Pages

    The retail business is by and large an extremely powerful, quick evolving area. It constitutes one of the fundamental segments in the economy, as far as exchanges and turnover; as an outcome, it is an exceptionally focused and sophisticated industry. Companies must be continually observing the business sector, to recognize any new trends on an auspicious style and, most importantly, they need to stay aware of the client 's expanding desires and evolving tastes. These days, it is turning out to be more troublesome and testing to keep the client fulfilled and steadfast clients ' inclinations change rapidly.

    Read More

  • Essay On Handbag Industry

    2449 Words  | 5 Pages

    The retail industry is anenergetic, fast changing sector. It establishes one of the main sectors in the economy, in terms of purchases and turnover, as a result it is a highly competitive and refined industry.

    Read More

  • Wholesalers Case Study

    762 Words  | 2 Pages

    The nature of the business of retailing puts retailers at a assumed risk of incurring costs because products are bought with the assumption that consumers will purchase. Additionally there are external factors that may also pose risks such as natural disasters, theft, spoilage and fire. In other circumstances retailers also extends financial credit to customers in the form of credit sales which facilitates the smooth transition from retailers to the marketplace. Retailers are in constant contact with customers which gives them the opportunity to research and study buyer’s behaviour. This involves collecting information about changes in customer preferences, perception and shifts in the demand curve. Through advertising within their stores retailers are able to exhibit and introduce existing and new products to the marketplace. Ultimately retailers are in the business of selling products to customers to achieve their goals of generating

    Read More

  • Branding In Marketing Essay

    2042 Words  | 5 Pages

    The ability of the management in positioning and establishing the product is a success in any company that operates for marketing and profit acquisition. Furthermore, the ability of the company and its management to complete and maintain a competitive edge among its competitor throughout the product differentiation is another basis to say that is successful. Also, innovation and the constant development on the product lines and the growing number of customers also define the corporate standing of a company. Effective branding strategy and strong brand name are an important part of the profitable business. But, all the strategies and all marketing theories can be worth nothing without the compliance of the desires of consumers.

    Read More

  • Competitive Analysis of Metro Holdings Ltd

    880 Words  | 2 Pages

    Metro Holdings Ltd is a multi-national company that operates two major business segments, namely Property Development and Investment, and Retail. This report explores the retail arm of Metro, which manages three department stores and four specialty “accessorize” stores in Singapore, and another five department stores in Jakarta and Bandung, Indonesia.

    Read More

More about A Study on Retailing in Malaysia

Open Document