By building an active relationship with buyers, your team is equipped to guide people in the sales journey. An engaged seller can anticipate consumer needs and personalize the overall experience.
“With the ability to create and apply customer data assets, it 's possible now to marry the content, advertising and marketing offers into a personalized journey that is relevant to each individual user rather than just large blocks of user demographics,” says Tom Wilde, chief product officer at Cxense.
Integrate data into your lead nurturing campaigns. Let’s explore your a few available techniques.
The process of collecting data plays an integral role in lead nurturing. You can’t gain every piece of consumer information in one interaction.
We live in a world where personal details aren 't dished out by consumers easily. They must trust your brand and know you won’t sell their data to third parties.
Of course, social proof is one way to earn consumer trust. You can post security badges and guarantee statements reassure the shopper.
Another way is progressive profiling. It’s a“lead acquisition technique that involves requesting one or two pieces of information at a time, starting with basic firmographics (e.g. company size, job title, industry) and leading into deeper, more targeted questions later in the relationship.”
Progressive profiling eases your brand into a relationship with the consumer. Similar to a first date, where you wouldn 't ask for the person’s entire life history, this tactic slowly gets consumers comfortable with releasing information.
For B2B brands, ask prospects for their name and em...
... middle of paper ...
...ding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars...the brands that understand and respond to intent are better positioned to be there and be useful for all of their potential customers, not just those that fit an age and gender profile,” states Lisa Gevelber, vice president of marketing at Google.
Understanding consumer purchasing intent helps guide your interactions with the buyer. Be ready to offer a solution to clinch the sale.
Lead Nurturing With Data
Move your prospects down the sales funnel. Merge data into your lead nurturing strategy for higher conversions.
Use progressive profiling to learn more about your buyers. Tailor communication to sell the benefits of your products. Decide the best time to initiate engagement. And
Guide your lead nurturing campaigns with data at the forefront.
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