The primary marketing strategy at Publix is putting customer service at the forefront of everything they do and are known and recognized for having the best customer service in the industry. Publix was selected as one of America’s Best Supermarkets by DailyMeal.com in 2016, listed as a favorite supermarket by MarketForce.com in 2014 and 2015, as well as being ranked “Highest in Customer Satisfaction, Five Years in a Row” by JD Power. (Company Overview – Awards & Achievements, 2016) Publix hires bright, motivated people to work in their stores and gives them extensive customer service training. Several benefits are offered to motivate employees to work towards meeting goals. The employee stock plan gives them ownership in the company, they enjoy an excellent benefits package, and the tuition assistance helps them meet their educational goals. All of these things are integral to creating a well-informed, happy store associate who is dedicated to seeing their company succeed by providing the best possible customer service in the industry.
Meals Publix Style
Publix strives to meet their customers’ needs by providing the best selection of high quality products in all of their stores but their differentiation strategy is with their deli. Where Winn Dixie promotes their high quality meat and Kroger advertises the freshest produce; Publix heavily advertises the convenience and quality of their fresh baked breads, sushi on the go, and gigantic sandwiches. The smell of fresh baked bread and cookies permeates the store and brightly colored displays and advertisements entice you back with the promise of a well-made home-style meal to take home. They keep their deli areas very clean and brightly lit wi...
... middle of paper ...
...ght kind of tech support for all offices, retail, ware houses and hard are/software aspects could lead to more efficient logistics and increased revenue in the back of house so to speak. The different positions available in the technology department includes tech support analysis, IT tech support technician, programmer, systems engineer along with other opportunities.
In the current performance, strategic posture and impact of technology, I have found that the business has an extensive amount of layers to it. Inside and out. Front of house and back of house. Publix Supermarkets is such an exciting business to research in discovering all of the internal parts that collaborate for an effective and friendly shopping experience. The main culture is customer based and this is the correct attitude and focus. Leading to the well-known phrase, “Where shopping is a pleasure.”
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Alternatively, having strategies for philanthropy requires organizations to define their goals with sufficient clarity so potential donors are able to understand while assessing the extent to which an organization like Public Corporation are able to achieve them (Rhode, 2006, p. 232). According to Publix (2014), social and environmental responsibility is a part of their brand and foundation, as well as part of the company’s mission statement, and strategy that will remain as long as the company is in business.... [tags: Corporate social responsibility]
1180 words (3.4 pages)
- The Marketing Environment: Wal-Mart Corporation Wal-Mart is one of the world's greatest assets to most people. It provides consumer's a place they can go to virtually get anything they need from, car repairs, to groceries, prescription's, even the latest toys and electronics. With all that said, this paper relates to the different forces in business that affects business: competitive, economic, political + legal + regulatory, technological, cultural + social, demographic, and natural forces. Although there are technically seven we are going to focus on competitive, political, technological, and natural forces.... [tags: Business Marketing Strategy Analysis]
1488 words (4.3 pages)
- Analysis of Marketing Strategies Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012).... [tags: Marketing, Marketing strategy, Marketing plan]
1162 words (3.3 pages)
- Introduction According to Pendrith (2014), one of the main reasons businesses fail is due to the lack of a marketing program. Opening the doors to a business does not mean customers will be swarming to utilize the services or products of that business (Pendrith, 2014, para 8). GCC will face the same obstacles when it comes to marketing that every new business faces and GCC will need to create a strategy and implement a guiding plan to create a foothold in the market. Other types of companies may be able to create very broad marketing strategies and plans that can target many different types of customers or potential customers.... [tags: Marketing, Corporation, Marketing strategy, Golf]
1526 words (4.4 pages)
- Apex offers many trips and classes that range from 4 hour periods, to multi day expeditions. One major challenge is how to attract both new, and existing clientele that mostly participate in day trips, to more intensive multi day excursions. Fortunately, there are several marketing strategies that can be utilized to aid in this process. These include, guerrilla marketing, the use of social media, determining target areas and demographics, offering incentives to clientele, as well as active community involvement from the Apex team.... [tags: Marketing, Marketing strategy, Target market]
772 words (2.2 pages)
- Task 1 Introduction This section of the report focuses on the marketing strategy implemented by Macdonald’s in the workplace to maximise the sales of various products are services. The section allows us to identify and analyse the various concepts of marketing process, impact of the marketing environment, relevance of the consumer market and market segmentation in relation to the business model of Macdonald’s (Werner, 2013). 1.1 discuss concepts of marketing for a relevant services industry McDonalds has been a popular brand name in the food and services industry from quite a long time.... [tags: Marketing, Marketing strategy]
1494 words (4.3 pages)
- Consumers purchase goods to serve their needs and wants. Firms develop offerings to meet customers’ needs and wants. Firms have the choice whether to market to targeted groups of people or all consumers. The targeted, “rifle approach,” has several advantages over the mass marketing, “shotgun approach.” A few of these advantages are that the targeted approach allows firms to focus on most profitable customers, identify early adopters of a product, avoid head-on competition with other firms, and develop new offerings (Tanner & Raymond, 2012).... [tags: Marketing, Need, Marketing strategy, Customer]
784 words (2.2 pages)
- Learning outcome 2a 2.1 assess the importance of components of the marketing mix to the industry The marketing mix is a tool which is used by the organisations to develop and implement efficient and effective marketing strategies in the workplace. The marketing mix consists of a number of factors which are related to the organisation, its business model and its products. In this section of the report we will discuss the importance of the marketing mix in the marketing strategy implemented by McDonalds.... [tags: Marketing, Pricing, Marketing strategy]
889 words (2.5 pages)
- Some businesses, such as those in the fashion or cropping and harvesting industries, rely on the seasons for certain product sales. When the seasons change business owner, or their hired marketers, have to make adjustments to the market plan. The strategy used in this process is referred to as a seasonal marketing strategy. In retrospect the four seasons are of course spring, summer, fall, and winter. Seasonal marketing should be in sync with the seasons. Sure each season holds a significant holiday, but seasonal marketing is not always based on those holidays (Wagner).... [tags: Marketing, Marketing strategy, Business]
1372 words (3.9 pages)
- Unilever’s Dove is part of the consumer goods company’s many brands which have historically lacked global identity amongst its many products. The lack of global identity resulted in issues such as diverse marketing standards, varied product development, and lack of brand recognition by consumers worldwide. Unilever’s solution to this problem was to group similar product lines under a few recognizable umbrella corporations. This initiative gave birth to the one of the most controversial marketing strategies in the history of business.... [tags: Marketing, Advertising, Brand, Marketing strategy]
981 words (2.8 pages)