Willdy's Waffles Target Market Essay

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Target Market Segment Strategy The dominant target market for Willdy’s Waffles is a regular stream of students, teachers, and visitors. The following marketing strategies are recommended in order to meet the targeted increase of sales of Willdy’s Waffles particularly on their product Mallow-Oreo Waffles: 1. Personal and expedient customer service at competitive price is key to maintaining the local market share of this target market. 2. Trendy brochures highlighting the bestseller (Mallow-Oreo Waffles) will be handed out to the target market for easier and faster information dissemination. 3. Radio advertisement and television advertisement will also be implemented. 4. Coupons can also be used to get people to try their product. By offering great coupons and deals on Angel’s Bread and Pastries Shop particularly the Mallow-Oreo Waffles, this can help persuade people that the purchase is worth it. 5. …show more content…

This includes grocery shopping, taste testing of different flavors, and budgeting. Grocery shopping will be done in nearby malls and grocery stores, baking will be done in one of the proponents’ home, and taste testing, in school, by our Entrepreneurship instructor. We are expecting that our product will be appreciated on the taste test day. Product Survey August 25, 2017 Php 15.00 We will formulate a survey form for the students to rate our product, and the pricing that they want We are expecting to know the results from the survey form and the feedback from the students. Social Media Advertisement August 21, 2017 Php 0.00 We will use different social media outlet to promote and advertise our product. We will also take orders to be delivered on the opening of our market. We are expecting that people will somehow recognized our market and our product. Opening August 31, 2017 Php 1550.00 We will sell our product for the first time. Many students will buy our

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