Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product. There are many different social media sites, which …show more content…
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
Opportunities: The social media benefits from a growing number of educated, loyal and strong customer base. Also, the social media provide the company with quick access to customer concerns that can be addressed proactively. Social media offers huge opportunities for sales and targeted marketing. In addition, companies have increased their sales and revenue through the social media, which continues to provide immense opportunities for additional investments.
What is social media? According to Merriam Webster, it a “form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” “While the Internet has always allowed individuals to participate in media not only as consumers but also as producers, the social aspect of media did not flourish until the 2000s (Media Convergence).” Social media is perceived negatively primarily through the eyes of older generations simply because they did not have the advanced technology we do in this day and age. Social media has been described as one of the worst things that has happened to society but I disagree. I believe that social media is beneficial in the way
Before social media existed, people communicated by telephone lines and radio signals (Drew Hendricks) Telephone lines and radio signals enable to communicate at long distances (Drew Hendricks). In the 20th century technology became more advanced (Drew Hendricks) In the 1940s, computers were invented. Scientists and engineers worked together to create networks (Drew Hendricks). This leads to Internet. CompuServe developed in 1960’s. CompuServe was the first internet service that allows you to exchange emails. (Shea Bennett) It also allows you to share files and access news (Drew Hendricks). CompuServe was easy to access because computers were common in 1980’s (Drew Hendricks) This lead to social media.
The main objective of any marketing program is to increase awareness for the company offerings, which eventually drives sales. Social Media Marketing serves this purpose of spreading awareness about the company, brands, product offerings and also its brand personality. It humanizes a brand and helps to build relationship. A consumer or a possible customer can connect to a brand at a personal level, share his thoughts and opinions about the company and give real ...
Most social networks make it possible for individuals to upload their entire life to a public profile. You’re not only sharing personal information with your friends but also the friends of your friends. Personal information spreads rapidly on a Social Networking Site than through a real-life network and sometimes provides more information than we would have thought. A social networking site is defined as a network of individuals related to each other based on a common interest or a real-life connection. The popularity of these sites introduces the use of a new and easy form of communication. People spend countless hours interacting with their ‘friends’ on these sites with the help of a ‘comment’ and a ‘like’ button.
Social media marketing uses social media platforms likes Facebook, snapchat, Instagram to market a product or service. Social networking websites allow individuals and businesses to interact with one another and build relationships and communities online. It is based on building virtual communities, that allow consumers to express their needs, wants and values, online. Social media then connects these consumers and audiences to businesses that share the same need, wants, and values.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Global companies have recognized Social Media Marketing as a potential marketing platform, utilized them with innovations to power their advertising campaign with social media marketing.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Brands create profiles which give them a personal identity & voice. Using the social profile to promote brand created or curated content that will incite interest by their target customer base. The content is linked to the company webpage & therefore drives customers in to the brand.[1]
It is known that youth are positively affected with the benefits of social media in connection with positive behavioral outcomes. Several studies have mentioned a number of benefits that a youth receives out from being a social media user. Furthermore, the youth uses Social Networking Sites to make their own profiles and connect to even wider networks of friends (Ahn, 2011)
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely