Target Business Strategy

Strategy and the Strategic Management Process at Target Corporation

Retail Trade and General Merchandise

Target Corporation operates under general merchandise in a retail trade has about 30 to 40 departments and offers items such as household items, apparel, personal care, sporting goods, photoshop, electronics, jewelry, automotive supplies, pet supplies, pharmacy and Café (Advisen, n, d). Target Corporation is a top discount retail stores in the U.S carrying general merchandise as well sells online (Yahoo Finance, 2015).

Target Business Strategies

According to Thompson, Peteraf, Gamble and Strickland (2016, p. 23), a strategy is competing differently using a set of actions to perform better over rivals and achieve greater profitability. It

23). There is no formal Target mission statement, but the website describes its purpose as "We fulfill the needs and fuel the potential of our Guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences consistently fulfilling our Expect More. Pay Less. ® brand promise" (Bullseye View, 2015).

Target Corporation purpose further clarifies that its customer can expect outstanding values and an exceptional experience and customer oriented service, technology and a powerful brand promise. The purpose statement also describes the focus on providing high quality, innovative exceptional products, and services for less to its customers who can shop anywhere

The strategic plan included commitment needed for necessary resources, keeping the current industry demand, and a market competitive situation (Target Roadmap, 2015). All such an objective will allow a competitive advantage over rivals boost profit, gain more customers and adds value to the shareholder with superior returns. Target also committed to employee development through excellent human resource programs an important resource of the company without them the business is incapacitated. The Target Corporation strategic objectives aligned in line with the mission and values by growing business using total excellent experience in store, online, mobile, use technology, supply chain, and inventory management to create a new shopping experience. These strategic factors are designed to increase company 's growth. Target Corporation will create new flexible City Target and Target Express stores in rapidly growing urban areas in addition to the continue opening new store fitting each community (Target Roadmap,