Ted Cruz Opportunity Essay

1115 Words3 Pages
bulb-icon

Recommended: Persuasion theory advertising

In republican Ted Cruz’s ad titled, “Opportunity,” there are many demonstrated uses of Rank’s Model of Persuasion. Rank’s Model of Persuasion states that persuaders usually either intensify their strong points or downplay their weak points and they do this as they see fit to work in their best interest. According to Larson (1995 P. 2), “On the strategic part of the model, persuaders can choose to intensify their own good points, intensify the weak points of the opposition, downplay their own bad or weak points, and downplay the good points of the opposition.” Cruz aimed the ad “Opportunity,” which was released on March 30, at Wisconsin voters prior to the Wisconsin primary. Wisconsin is a big state, which is why Cruz released this and several …show more content…

There is a coffee cup in front of Cruz as he sits at the table while talking through this entire ad. This background is cut to and shown to the viewer four times throughout the sixty second ad. The background Cruz is in is perhaps insinuating that he is a family man. From the middle to end of the ad the repetition of Cruz shaking different peoples hand is shown. In the process, he shakes an African American persons hand, a young boys hand, a few white guys hands, poses with two young girls, and is seen walking in the middle of two guys all carrying guns with them including Cruz. The part in the ad showing Cruz shaking hands with a diverse group of people can be to show that he is trying to help all sorts of different people. The scene were Cruz is seen walking with two men carrying a gun shows that he is a proponent of the second amendment and is going to fight to protect …show more content…

Repetition and association re two most extreme tactics used. Repetition is used in many scenes in order to make sure Cruz gets his point across clear. For instance, he spends a lot of time talking about the many different types of jobs his campaign is for and throughout his ad there are four scenes where the camera goes back to Cruz talking in a kitchen. There are also many images of Cruz shaking many different people’s hands. The three parts of association are also used in Cruz’s ad. Cruz uses Obama as the first part, going against Obamacare for the second part, and identifies with audiences anger towards Obamacare for the third part. It is incredible how much different tactics can be found in just a sixty second

Show More
Related

  • Imagery from Bill Clinton’s 1992 Presidential Campaign

    1258 Words  | 3 Pages

    The pictures used in the ad, cover many common areas used in political campaigns such as pictures with school children, construction workers, factory worke...

    Read More

  • Bernie Sanders Rhetorical Analysis

    1490 Words  | 3 Pages

    Appealing to an audience’s ethos consists of convincing an audience that someone has moral character and are credible enough to be knowledgeable on what they are speaking on. Bernie is able to play up his ethos through the use of multiple rhetorical strategies, including narrative structure and plain folks. Directly from the start of this political ad Bernie incorporates narrative structure to list all of his qualifications that would make him an effective leader for the United States. The ad informs the audience on how “he moved to Vermont; won the election and praise as one of America’s best mayors” in 1987, decided by U.S. News (Bernie Sanders). The ad tells a chronological story of the highlights in Bernie Sander’s career. This list of accomplishments impresses his audience while also demonstrating that Bernie has the political expertise to be a successful president while also fighting for the people. In the narrative structure of the ad, Bernie’s time spent fighting for racial and social justice is a major topic where emphasis is placed. Knowing Bernie’s audience is inclusive of racial and ethnic minorities, these examples of Bernie’s fighting against injustice will give him mass amounts of credibility with his audience. Another rhetorical strategy used to appeal to the audience’s ethos is plain folks. The ad specifically states that Bernie went to public school, this is for the sole purpose of relating Bernie Sanders to the average American, he could not afford expensive private schools, contrary to other candidates. They also show clips of Bernie talking to multiple working class citizens and mention how he is a husband, father, and grandfather. These clips prove that Bernie is a working class man with a family to take care of, the same situation millions of Americans are in. An audience is readily able

    Read More

  • Julius Caesar Rhetorical Analysis: A Persuasive Balance

    912 Words  | 2 Pages

    In this day and age, persuasion can be seen on almost any screen. The average American views thousands of advertisements every week. Most ads are simply pushed out of a person’s mind, but the successful advertisements are the ones that resonate with people. Some forms of ads are very annoying to those who put up with them constantly. Online pop-up ads, for example, are proven to do worse for products and business than no advertising at all! This is because this form of advertising does nothing to convince or persuade the person viewing the ad, and no effort is put into actually put into proving what it’s worth to make a point. Pop-ads make zero use of something known as “rhetorical devices”. In Julius Caesar, Brutus and Mark Antony both try to convey their point of view to a large audience of Roman citizens. One had a better speech than the other since he used “rhetorical devices” more effectively. Logos (logical; what makes sense), Ethos (ethics and morals; portraying similar beliefs and values), and Pathos (emotions; natural feelings that can be counterintuitive to logos) are the rhetorical devices that Aristotle

    Read More

  • An Analysis of the Rhetorical Elements of Political Campaign Advertisements

    1054 Words  | 3 Pages

    It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.

    Read More

  • Texas Governor Essay

    593 Words  | 2 Pages

    Arletha Joseph, “Writing Assignment 3: Texas Legislative Sessions and Texas Governor Terms” Do you support or oppose the State of Texas increasing the Texas Legislature’s regular sessions from 140 days every two years? Why or why not?

    Read More

  • Ted Cruz Strengths And Weaknesses

    1277 Words  | 3 Pages

    Ted Cruz is a fairly strong contender for the Republican nomination at the moment and has some definite strengths. His first strength is his fervent support of and commitment to upholding the Constitution, especially the First and Second Amendment. He worked as a lawyer prior to becoming a senator and is well versed in constitutional law. Another strength is his strong conservative ideals, which makes him popular among the Tea Party and evangelical voters, especially when it comes to issues such as abortion, marriage equality, gun rights, immigration and more. In addition, he has the ability to raise a lot of money. In the second quarter of 2015 alone, he had raised over $10 million, with no signs of slowing down. He has a strong campaign team

    Read More

  • Essay

    1936 Words  | 4 Pages

    Both 1984 and The Handmaid’s Tale are dystopian novels, however, these books are a lot more complex than mere portrayals of dystopia, it can be argued that they are explorations of dystopia rather than mere portrayals. In order to explore dystopia, many themes must be considered, such as; feminism, love and repression. Nonetheless, it is apparent that human characteristics are the driving point of the two novels, predominantly, the depiction of human resilience. In an imperfect world, it is important to have certain qualities which, if plentiful, it can mean success, whereas if it lacks, it can mean failure, this characteristic is resilience. The protagonists in each novel, Winston in 1984 and Offred in The Handmaid’s Tale face situations which leave them both in disarray, and both even consider suicide. The authors tentatively highlight human resilience, its limits and most importantly its strengths into the two novels.

    Read More

  • Hillary Clinton Advertising Essay

    1134 Words  | 3 Pages

    Both Hillary Clinton and Donald Trump are big time names in the United States of America, so when watching the commercial, neither of the pair are very big strangers to the viewer. The author of the commercial, Hillary Clinton, has a great amount of experience, in a government setting, under her belt. Not only is she married to Bill Clinton, a former US president, but she is also currently the Secretary of State and was part of the US Senate. With that experience in the government, she is considered a credible source, in terms of what a presidential candidate should act and sound like. Although she is presenting information on her opponent, which may make this advertisement seem biased and make Mrs. Clinton seem like an unreliable source, she clearly presents facts by displaying the video footage.

    Read More

  • An Analysis Of Hillary Clinton's 'Family Strong'

    1055 Words  | 3 Pages

    Considering Donald Trump has absolutely no experience in the political field, Hillary Clinton has an advantage being that her husband was the President of the United States back in 1993 to 2001. Not only that, but she was the Secretary of the United States in 2009 to 2013; therefore, her campaign not only reaches out to most democrats, but to some potential republicans as well solely based on her knowledge. This fact alone can be very effective for the legitimacy of her ad. The producer made many valid and honorable points as to why Hillary should be respected, highlighting her strengths of being well rounded and a good hearted citizen, With just the right words and visuals, you can really convince the voters into believing what is it they 're trying to say. The ad was very upbeat, setting the tone for viewers to feel happy and/or good vibes. The producer uses Hillary’s past accomplishments to provide the insight of a respected and potentially trustworthy person using linguistics and visuals. Insinuating Donald Trump does not have those values and simultaneously implying that Hillary, although deleting thousands of classified emails, can still be trusted through her grounded nature and immense care for families. I believe the producer was very effective with the campaign ad in showing Hillary’s strong family oriented side and great morals, hitting home for a lot

    Read More

  • essay

    1229 Words  | 3 Pages

    The Hunger Games was a critically acclaimed movie when it came out; however, some critics would argue that the movie can be sometimes too violent for its intended audience. In this essay I would dissert Brian Bethune’s essay “Dystopia Now” in order to find its weaknesses and compare the movie Battle Royale with his essay.

    Read More

  • Presidential Debate Ethos Pathos Logos

    707 Words  | 2 Pages

    If a statement attempts to persuade the audience by making a reasonable claim and offering proof in support of that claim. In my opinion, the best logos moment for Clinton is when she claim ¨ So you gotta ask yourself — why won 't he release his tax returns? And I think there may be a couple of reasons. First, maybe he is not as rich as he says he is. Second, maybe he 's not as charitable as he claims to be. Third, we don 't know all of his business dealings but we have been told through investigative reporting that he owes about $650 million dollars to Wall Street and foreign banks. Or maybe he does not want the American people, all of you watching tonight…¨ this was a useful tool to make people doubt about Trump honesty and integrity. Trump had a good logos argument with the Iran deal. ¨This is one of the worst deals ever made by any country in history. The deal with Iran will lead to nuclear problems. All they have to do is sit back 10 years and they don 't have to do much. And they 're going to end up getting nuclear.¨ both of the candidates have ups and downs in the debate. We can compare and contrast both of the candidates from the words they express, since being a president words

    Read More

  • Essay

    765 Words  | 2 Pages

    “‘They score! Henderson has scored for Canada!’” Foster Hewitt wordlessly described” (Pelletier) when Paul Henderson scored the series-winning goal. This allowed Canada to win the 1972 Summit Series, a moment that no one would ever forget since it all happened during the climax of the Cold War. Prior to this, the Soviets had won the previous three Olympic gold metals since Canada could not use its NHL players. Thus, this provided Canada with the chance to play hockey against the USSR using its best players. This raised the question: if Canada were able to send its best players, would it still be enough to beat the Soviets? Everyone in Canada was certain that the Soviets would not win a single game, but little did they know they underestimated the extent of the Soviets abilities. Tied in the last few minutes of game eight, Canada had to score or they would lose the series. However, when Paul Henderson scored the game-winning goal, never before had a single sporting event meant so much to Canadians. Therefore, Paul Henderson’s goal is a defining moment for Canada in the twentieth century becauseit provided Canada with the opportunity to evolve hockey, proved that Canada and our democratic society were superior to the USSR and their communist society, and brought citizens together to unify Canada as a nation.

    Read More

  • essay

    969 Words  | 2 Pages

    Scott Hightower’s poem “Father” could be very confusing to interpret. Throughout almost the entirety of the poem the speaker tries to define who his father is by comparing him to various things. As the poem begins the reader is provided with the information that the father “was” all of these things this things that he is being compared to. The constant use of the word “was” gets the reader to think ‘how come the speaker’s father is no longer comparable to these things?’ After the speaker reveals that his father is no longer around, he describes how his father impacted him. Details about the father as well as descriptions of the impacts the father has distraught on the speaker are all presented in metaphors. The repetitive pattern concerning the speaker’s father and the constant use of metaphors gives the reader a sense that the speaker possesses an obsessive trait. As the reader tries to interpret the seemingly endless amount of metaphors, sets of connotative image banks begin to develop in the reader’s mind. Major concepts that are expressed throughout the poem are ideas about what the speaker’s father was like, what he meant to the speaker, and how he influenced the speaker.

    Read More

  • Rhetorical Analysis of Speech a Speech by George W. Bush

    1144 Words  | 3 Pages

    Bush’s method of topic by topic argument along with many emotional appeals was a rather effective way of winning the audience’s support. By appealing to the emotions of the audience Bush was able to give the audience issues they could relate to as well as issues they would feel strongly about. With an emotionally involved audience Bush was able to gather a great number of supporters of his party, just as he intended in his original purpose. The further reference to the character of the people involved in the issues really paid off by drawing the crowd closer to the people working for them. With the topical structure and the appeals used, the speech was a very effective tool in gaining support for the Republican Party from the northern Arizonan audience.

    Read More

  • Myth Of Individual Opportunity Essay

    1852 Words  | 4 Pages

    “Our workforce and our entire economy are strongest when we embrace diversity to its fullest, and that means opening doors of opportunity to everyone and recognizing that the American Dream excludes no one” Thomas Perez, the United States Secretary of Labor, once stated. Although that may be true, that’s not what it is like in America. “Today, the United States has less equality of opportunity than almost any other advanced industrial country” (New York Times). Everyone has experienced some sort of inadequate opportunity in their lives, whether it is something as small as not winning concert tickets over the radio, to something as big as not getting a job because of the color of your skin, your gender, or your overall appearance.

    Read More

More about Ted Cruz Opportunity Essay

Open Document