Persuasion In Advertising Essay

The world has a history of persuasion. There are many types of persuasion. Companies use advertisements to persuade consumers to use their products. Government officials and other politicians use persuasion to gain voters support. Militaries is all countries use persuasion to gain public support at the home front as well as the battlefield as well as persuade the public to fund or be in favor of was. Throughout history there have been many tactics used to persuade individuals. Some tactics like propaganda are looked at less favorably than others like public relations and advertisements. Propaganda was a term used in the early days of public relations. For example, one of the first Australian practitioners George Fitzpatrick was listed in

It is the men in power trying to manipulate the ideas of other men to conform to the same ideas. The rulers used this practice to gain the public approval as well as manipulate them into joining their cause or beliefs. The use of Sophists was more likely the beginning of propaganda and its use of persuading to make others believe one and having the ability to adept an argument to the needs of the audience and the persuader. All were trying to gain the trust of others by giving information, that in the case of the Persian War were false.

Like the Greeks the Romans believed in making decisions by persuading. The court systems by encouraging the use of debars and political speeches. The main difference, however, was that the Romans hired people to persuade for them. (Pratkanis pg.13).

But the original definition of propaganda did not come until the Roman Catholic Church.. The church was using propaganda in a sociological sense and “was to the spreading of ideas that would not occur naturally, but only via a cultivated or artificial generation” (Black, pg. 121). During 1622, the Vatican published “Congregation for the Propaganda of Faith,” which they believed to be a “moral endeavor” even though it was propaganda (Black, pg 121). The reasoning was it was suppose to harmonize the teaching and content of