In 1992, President Bill Clinton was a little known former governor from the poor state of Arkansas who thwarted President George H.W. Bush’s effort to be reelected and became the 42nd president of the United States. During the primary and general election, President Clinton’s campaign made extensive use of television to introduce himself and his ideas to the general public. Three examples were chosen as representative of the type of imagery seen during campaign. The first is a TV ad called “Hope”, the next is a picture from President’s appearance on the Arsenio Hall TV show and the last is a TV ad called “1988.” These examples serve to represent key moments that occurred during the presidential campaign.
“Hope” was a TV ad that was first aired in the Boston and New Hampshire area in January 31, 1992 as President Clinton was campaigning for the democratic nomination in the New Hampshire Primary. The first half of the ad is a photo montage of images of the president at various stages of his early life, the president meeting and interacting with children in different settings then photos of the president with standing with citizens. The second half of the ad is a series of video clips from a factory floor and scenes from a campaign rally. The images and accompanying narration of the ad are presented in such a way to give the viewer an overview of the president’s life journey, key accomplishments from his years as governor of Arkansas and closes with Clinton voicing to a crowd; “This is the time. New Hampshire is the place. This is our country. Let's take it back." (Roth, 1992)
The pictures used in the ad, cover many common areas used in political campaigns such as pictures with school children, construction workers, factory worke...
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... Come into Play, but Simplicity is a Key Ingredient. Series: MEDIA IMPACT: Why some Stories have it-and Others Don't. First in a Series. Next: Impact-the Media's Role." Los Angeles Times (pre-1997 Fulltext): 1. Oct 25 1992. ProQuest. Web. 8 Mar. 2014 .
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“HOPE”: 60 January 31, 1992 Bill Clinton For President Committee, William Jefferson Clinton Library, 1992 TV ADS; 4President.tv Web. 8 Mar 2014
“1992 Bill Clinton Campaign Ad – Against George Bush”: 30 YouTube Web. 8 Mar 2014 ,
The opening of Clintons speech effectively captures the audience’s attention; Clinton begins her speech with;
Bill Clinton’s main purpose was to appeal to his audience in a way that would make them think the way he thinks. Using the techniques he used the speech was successful and really caught people’s attention. His speech was mainly used to fill people in about the way our society is even after so many events that have ended tragically. What Clinton did was appeal to his audience emotionally, appeal to their character, appeal to their logic and finally he used humor and reason to give his speech an interesting vibe.
Politicians frequently receive negative publicity at the hand of their own use of language. Their uses of words as they relate to persuasion typically fall within one of the three dimensions of language functions, semantic or thematic. Often their persuasive language can be found to closely resemble any of these three categories simultaneously. There are many tools for analyzing persuasive symbols, many of which should be utilized when analyzing great communicators such as President Ronald Reagan. In response to the Space Shuttle Challenger explosion on January 28th, 1986 where seven brave American’s gave their lives. President Ronald Reagan made history with his famous speech, which didn’t only serve to address the great tragedy, but served as a focal point of comfort for the grieving nation. He commemorated the seven heroes who had fallen that morning in route to outer space; he expressed gratitude to NASA for their past developments and encouraged further explorations. Ronald Reagan was a great communicator, a charismatic persuader whose words delivered focus of the message through utilization of persuasive symbols. This paper aims not to be an all-inclusive guide for analyzing persuasive symbols, but will sufficiently guide the reader to be a more perceptive of persuasive language.
Have you ever wondered how influential people write great speeches that grab people's attention? They use a literary device called, rhetorical appeals. As supported in Hillary Clinton’s November 03, 2016 speech, uniting the American Public, will lead to an advantageous country. In her speech for the Democratic National Convention it states that, as elected for president, she will get everyone saying “We” instead of “I”. To reach out to the American Citizens and grab their attention, Clinton uses many rhetorical devices as she speaks. Using Logos, Pathos, and Ethos, the people of America jump on board with Clinton's ideas.
The best way to examine this speech is through a speech-act methodology. Speaker-setting and speaker-audience relationships are key in the analysis of this situation. Before answering the proposed research question we can ask another important question. Why did former President Bill Clinton choose to give this address? According to the Hart text several things must be true. 1. The speaker feels something is wrong. After several rounds of questioning the American public was growing ti...
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
The purpose of Clinton’s public rhetoric is to win the support of the American people, relative to the Republicans and the Independent Counsel. The support of the people will ensure the eventual cooperation of the House and Senate–who are directly responsible to the public for their jobs. Because Clinton is speaking to a broad and...
His language that he uses is effective in reaching people because of how they can understand him; he tries to connect on a personal level showing he genuinely cares about the issues being talked about. Sanders facts that he uses during his speeches are helpful in showing that that he knows the information being talked about and he is using it to back his points. All the video clips are essential in that they display his past work within the political world and that Sander’s has proof of his political history. All things are beneficial and noteworthy to a growing campaign ad. Bernie has executed all three things meticulously and it has paid off, his supporters and voters are growing every day. In this ad, Bernie Sanders uses effective speech language, facts and statistics about the political world, and video clips in order to show his supporters what he is doing to gain more supporters so he can become the future President of the United
Have you seen any of the recent campaign advertisements that have been published by the 2016 presidential candidates? Presidential candidates are known for campaigning through different media outlets, such as television advertisements, social media, and their party rallies. In these advertisements, the candidates bash their opponents and try to show you why you should vote for them, and why you should not vote for their opponent. Hillary Clinton’s advertisements have really stood out to me and have been able to grab my attention. Particularly the “Role Models” video, which displays young children watching Donald Trump make discriminatory and offensive comments on the television screen.
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
An advertisement that contains a very well developed visual perspective for the viewers, is able to draw the attention to them, and send the message across in an effective manner. The advertisement by World Wildlife Fund, is insinuated to represent what nature is becoming through the actions of individuals careless activities within the planet, and overall how it effects the planet and each individual that lives within it. The main focal point of the advertisement takes place on September 11, 2001, as many might remember to be the 9/11, alongside that the advertiser uses approximately 20 planes that can be seen heading in the direction of the two World Trade Centers. This ...
The advertisement is against Sarah Palins campaign to become Vice President. It is very well designed to appeal to a person’s pathos side, which is emotional appeal. The main pathos only show the cruelty in which Sarah Palin supports, which is aerial hunting of Alaskan wildlife. The producer allows the audience to see the vivid killing process of wolves. One way the producer attempts to change Sarah Palins public...
Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.
Hellen, Nicholas and Nuki, Paul(1999, April 25). Product Placement and politics of advertising. Retrieved from http://www.bilderberg.org/product.htm
To begin with one of the campaign posters is extremely eye catching. The ad shows a picture of a crying toddler. The toddler’s picture is cropped in to where only his shoulders and face are showing on top of a plain bluish gray background. The toddler is wearing a red and grey-stripped shirt, has short caramel colored curls and big sad green eyes. The child is shown with a heart wrenching crying face as two big crocodile tears slowly slide down his cheeks. The toddler’s picture takes up the most of the left side of the page. On the right side of the page are the words “I’m twice as likely not to graduate high school because you had me as a teen” written in black ink with large child like hand writing. A strip of yellow is pasted across the bottom of the page and sits at an angle. On the yellow strip are the words “Kids of teen moms are twice as likely not to graduate than kids whose moms were over the age 22.” The sentence is written in all capital letters with a bold font and...