Motorola Digital Strategy

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Introduction

Motorola was first founded in 1928, making battery eliminators for household radios. In 1929 the company designed and manufactured and car radios, then a new concept, and subsequent sales kept the company afloat during the Great Depression of the 30s.

During the Second World War Motorola developed the Handie-Talkie SCR536 handheld radio transmitter and receiver, and icon of that conflict, and forefather of the mobile phone. In the 1970s, together with AT&T, Motorola started developing cellular networks, and in 1980 the company released the world’s first mobile phone, the DynaTAC phone. From then on the company because a household telecommunications name.

In 2010 Motorola was split after Motorola Mobility was spun-off from the parent company, that subsequently became Motorola Solutions and Google bought the company in 2012. In 2013 Motorola released the Moto X and Moto G, making a strong comeback, with the latter becoming their best selling product ever. Finally, in January 2014, Lenovo announced it was acquiring the company.

Situational Analysis

SWOT Analysis

Strengths

Motorola known to under-promise and over-deliver

Timely updates have made Motorola rise about the competition, increased awareness

Small size and clear product lines easier to understand than competition's

Weaknesses

Less presence than competitors in the same space

Late to the smartwatch market, others already have first generation devices out

Opportunities

Low cost, high quality handsets like2 Moto G and Moto E

Upcoming Moto 360

Wearables in general

Threats

Android Wear is a standard platform that both LG and Samsung will be using

Skepticism over the Lenovo takeover

Motorola’s Offline Marketing Efforts

Wired...

... middle of paper ...

...tter-linkedin-a

The Best and Worst Times to Send an Email (Infographic). Retrieved 12 May 2014. http://www.entrepreneur.com/article/225266

When is the best time to send emails? Retrieved 12th May 2014. http://kb.mailchimp.com/article/when-is-the-best-time-to-send-emails/

Motorola consolidated apps. Retrieved 12th May 2014. http://www.motorola.com/us/consolidated-apps-page/consolidated-apps-page.html

About open tracking. Retrieved 16th May 2014. http://kb.mailchimp.com/article/about-open-tracking/#openaccuracy

What is the difference between “unique open” and “total open”? Retrieved 16th May 2014.

http://www.moosend.com/support/article/what-is-the-difference-between-unique-open-and-total-open/166

Social Media Update 2013. Retreived 19th MAy 2014 from http://www.pewinternet.org/files/old-media//Files/Reports/2013/Social%20Networking%202013_PDF.pdf

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