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This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.
Introduction of case study
Nokia, the leader of mobile phone manufacturers, has a successful strategy in the emerging markets. According to the case study, Nokia has been extremely successful in the past 15 years. They had the longest and the most complex supply chain, held almost 40 percent
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Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any …show more content…
The value proposition is a set of benefits or value that promise to deliver to customers to satisfy their needs (Matti, 2004). This slogan created effective value propositions, it tells what Nokia offer in a straight way and could convince the customer Nokia is focusing on the users. Therefore, the customer’s loyalty is increased and Nokia could sustain the competitive position.
The third factor is cut cost in the supply chain. Although the supply chain of Nokia may be the most complex one in the world, it was still the most efficient one. According to the value chain analysis, if the cost decreases, the profit margin increases. Nokia even employed a group of anthropologist to observe the behavior of local people and understand them. By understanding the customers, improving the logistics, sourcing, distribution and mass production, Nokia reduced the price significantly, for example, the price of 1616 model was reduced to one third of its price five years ago (Kevin,
Value Proposition is defined as "A business or marketing statement that summarizes why a consumer should buy a product or use a service”. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings." To structure a proper value proposition for a company, you must view the business model and three identifying features of the business. These three features are the Goals, Core Activities, and the Product Market Focus. The goal of a company is what it aims to accomplish. In regards to Imperial Oil ltd., their main end goal would be to create profits for their shareholders and to increase the overall value of the company. With creating more value to the company, the business can use funds to access and develop more research and advance their technology in growing the corporation. The core activities of the business are what value creating tasks will help the business run properly and how t...
Sigurdson, J. (2004), ‘The Sony-Ericsson Endeavour: Part 1’, Institute of Innovation Research of Hitotsubashi Unniversity, Working Paper, (Tokyo: Japan).
The acquisition of Nokia has brought the magnificent manufacturing capability in the smart phone business for Microsoft. Microsoft could leverage on the productivity and logistics of Nokia to differentiate itself in the smart phone business. The acquisition would help both companies to resist competitions, since the competition is getting more and fiercer as innovation happens every day in the technology industry. However, Microsoft needs to come up with new ideas to preserve the dominant status in the many sectors. In the meanwhile, Nokia needs to focus on the rest of its business that had not been sold to
Apple’s supply chain is one of the top performing supply chains in the world. According to AMR’s recent findings, Apple was named the best supply chain in the world for a third consecutive year (Apple's Supply Chaing Tops AMR Ranking, 2010). This illustrates that Apple is doing something right with their supply chain. Even when Apple launches a product, they have enough products to meet the demand (Satariano & Burrows, 2011). Since Apple is in the number one spot, there is little room for improvement to their supply
Nokia is a technology company that has become a global leader in the technology industry. Historically, the company has grown from being the finish roots, to the situation of bringing expertise and technological change in the technology industry. The innovation technologies developed by the firm improve the connectivity of the people from different parts of the world. The products from the company are consumed worldwide. It deals with the production of mobile phones, iPad, computers and other technology products. The market is sensitive since it encounters stiff competition from competitors such as the Samsung, Techno and other mobile producing companies. The customers of the Nokia products are thus sensitive as they can shift from purchasing Nokia products and purchase those from the competitors. Furthermore, the customers are technology based because they majorly consumed technology based
This paper provides the relevant knowledge of international business to examine and analyse the key issues for Huawei in its business and the international market place. Firstly, a brief introduction of Huawei will be given and its main drivers in emerging markets will be presented under the theory of foreign direct investment (FDI) before showing its entry mode. Then, there will be a discussion about the core external environmental issues that Huawei underwent when it operated its business in emerging markets: India and South Africa. Next, it looks forward to justifying the key opportunities and challenges when it moves in to India and South Africa. After that, Huawei’s international business operations with the evaluation of its company structure as well as control mechanisms will be specified. This part includes a section that how human resources management (HRM) impact its international business operations. At the end, the suggestions of external environmental issues need to be coped with in the future will show before drawing a conclusion.
When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
Value Proposition – The Company’s purpose is to provide the highest quality of smoked processed meats to small and medium enterprises that requiress in their menu and recipe. Value proposition are as follows:
Supporting material/specific details: different factors come together when it comes to selling a phone, author Gerry Purdy states that one of the primary four influxes of selling a phone is: “Technology innovation –the degree of innovative technology that has been incorporated into the handset and the degree it’s made useful to the user. Technology alone without any way to make use of it gets a lower score.”(Purdy p.1).
Apps are the most important thing about a phone, a phone can be powerful and fast but without good apps the phone is pointless. Apple dominates in apps as they make money on each app sold. Apple is very strict when it comes to applications as the developers of the apps must not violated user privacy and must stay within the many rules that Apple has given them. Overall apple has a gigantic app store. So many apps that this used to be Apple’s slogan, “there’s an app for everything”. Without the App store the IPhone is nothing. Google is working very hard to increase the number of Android based mobile apps; they are less strict about their apps which can be an issue because you can obtain a virus from downloading a certain app from the Google play store. However this can be a good thing because Android app developers do not have to worry about following certain app development rules which means they can post more apps on the store in a shorter period of time versus someone who is constantly getting their apps rejected by Apple. Both Apple and Google have been successful with mobile computing because of their apps. Microsoft has not been successful as their app store has very little apps that people are interested in, the main reason why barley anyone has a windows phone. Although they were not mentioned in the case but Blackberry is another example of a company who failed because of their app store. There was a lot of hype for the Blackberry Playbook but it lacked apps, which would end up killing the
Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth. Value must meet customers’ needs which they benefit from the product or service.
Customer Value Proposition Functional benefits - based on a product attribute that provides the customer with functional utility. The goal is to select functional benefits that have the greatest impact with customers and support a strong position relative to competitors. The phone capability of an iPhone, the cross platform data transfer of iCloud, iPad lightness and powerful abilities : games, movies, office work etc. Emotional benefits - provide customers with a positive feeling when they purchase or use a particular brand. They add richness and depth to the experience of owning and using the brand.
The business environment is increasingly becoming competitive and challenging. In the recent past, manufacturers have found themselves facing the threat of dwindling profit margins due to unfortunate global events such as the 2007 global financial crisis and the on going Europe economic crisis. The need to improve operation efficiency so as to ensure current and future investment yield the highest rate of return has therefore become extremely important. Manufacturers are now actively engaged in, managing their costs, Research and Development, adopting best procurement strategies, among other Actions. While such actions might eventually lead to positive results, additional business value can be achieved through proper management of the supply chain (Waymer, Ivanaj & Mussa 2009; Krivda 2004).
I understand the term customer value to define how customers weigh the benefits of individual purchasing decision against the costs of these products.