Hasty Generalization: Advertisement Analysis

174 Words1 Page
bulb-icon

Recommended: The effect of advertising on consumer behaviour

This next ad is an example of a Hasty Generalization. A Hasty Generalization is a logical fallacy that gives a conclusion based on insufficient or biased evidence. This specific ad tells the viewer that 9 out of 10 dentists recommend the advertised toothpaste. It does not mention how many dentists they asked or if they received an incentive for recommending the product or really any information about the statement. That is why people should be aware of this fallacy; sometimes the information that is given is simply false. The background of the ad is blue, which gives the viewer a calm or fresh feeling. It also has a tooth with banners claiming the toothpaste provides “sensitivity relief”, “cavity protection”, “freshens breath”, and “helps maintain

Show More
Related

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Analysis of an Advertisement

    798 Words  | 2 Pages

    Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.

    Read More

  • Advertising Analysis

    519 Words  | 2 Pages

    We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).

    Read More

  • How To Write A Rhetorical Analysis Of Toothpaste

    803 Words  | 2 Pages

    The actor dressed as a dentist boldly asserts, “Only Colgate Total has an antibacterial ingredient.” The simple statement without a source does not logically convince adults who think about the fact that other brands probably contain a different antibacterial ingredient. The brand attempts to provide additional logic, but this too has no clear basis. The man states, “Only Colgate Total reduces plaque by up to 98% and gingivitis by up to 88%.” These statements appear in text on the screen, but lack any listed sources or studies that could support the claim. Without another brand to compare Colgate Total to or studies proving the superior effectiveness of the toothpaste, many educated viewers could see that the commercial has no real scientific basis or supported logic behind its brazen claims, leaving the audience feeling as if Colgate simply provided them with a pretty face that will provide no real

    Read More

  • Diet Coke Rhetorical Analysis

    334 Words  | 1 Pages

    The diet coke commercial uses pathos to persuade us. It's using pathos by showing a famous person to convince you. But in reality, Taylor swift doesn't drink diet coke when writing one of her songs. Sensodyne toothpaste commercial uses logos to make you think a little more logical. It makes you think more by showing a ¨dentist¨ to convince you that what he's saying is really true. The commercial wants you to think its trustable just because its a dentist so you could buy it to cure sensitive teeth.

    Read More

  • Argumentative Essay On Dental Hygiene

    890 Words  | 2 Pages

    This is shown by placing the viewer into a creepy dark looking dentist office with a dentist leaning over the viewer with a dental instrument that can cause harm. The agency acknowledges the fact that people of all ages are dependent on their looks, especially the smile; the smile makes up the frame of the face. A person’s smile is something that is used to express our feelings to others. If they are not up to par, we tend to feel judged by others and begin to hide it. The agency did this to make the audience feel a sudden urge to clean using Listerine mouthwash. This ad also calls upon those that are afraid of the dentist to do anything and everything in their power to avoid going to the dentist office, even if it takes using

    Read More

  • Pineapple Juice Ad Analysis: Ah, Hawaii

    823 Words  | 2 Pages

    The sum total of these signals…result in perception of flavors, and determine whether we like or dislike specific foods.’ Even though this ad was made long before this scientific research, it goes to show that pictures of the product and fresh delectable food, made from the product, is quite powerful towards the company’s

    Read More

  • Analysis of an Advertising Campaign

    2004 Words  | 5 Pages

    Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.

    Read More

  • Advertisement Analysis

    1395 Words  | 3 Pages

    An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.

    Read More

  • Pepsi Advertising Analysis

    769 Words  | 2 Pages

    This is the final way that ads use to influence audiences to buy their product over another. The Pepsi ad provides a website that onlookers may visit if they wish to learn more about the “Pepsi Refresh Project.” By citing this website the ad has appealed to audience’s logical reasoning. However, unlike the Pepsi ad, the coke ad provides its fact on the advertisement. The ad informs readers that coca cola has been around for over 84 years. This is a better way to appeal to a person logical understanding, because the information is right there, and they do not have to go to a website to find information about the product. Overall, both advertisements provide information about their product in an attempt to persuade audiences to buy either Pepsi or Coca

    Read More

  • Analysis of Commercial Advertisement

    1641 Words  | 4 Pages

    Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

    Read More

  • Advertising Analysis

    1327 Words  | 3 Pages

    This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.

    Read More

  • Bella Dental Advertising

    1278 Words  | 3 Pages

    Dental hygiene is a widespread communal need that exists in the marketplace. We have created two great advertisements that will help your company, Bella Dental, increase traffic and raise revenue. As you will see in the print advertisement and internet banner, we combined the basic information you provided with further research we completed to ensure the advertisements created are the best match for your needs. For example, we found that 89% of Americans regularly visit a dentist, more specifically 92% in your area. We used these statistics along with additional research to compose the idea target market, position, creative concepts, executive mix, and message for Bella Dental. The advertisements clearly represent Bella Dental. Our goal for the advertisements is that the reader will seek dental service from Bella Dental rather than the competition.

    Read More

  • Weyenberg Advertisement Analysis

    848 Words  | 2 Pages

    In 1974 the Weyenberg Shoe Manufacturing Company released an advertisement that depicted a woman lying naked on the floor behind a shoe, with the words “Keep her where she belongs...” pasted across the top. In March of 2013 musical artist Robin Thicke released a song titled “Blurred Lines,” and, with its catchy beat, it took the nation by storm. However, upon listening to the lyrics several people began to complain about the message of the song, one that perpetuates rape culture. A few days later in March the situation became even worse, when Thicke, along with T.I. and Pharrell, who were originally featured on the track, posted the music video to Youtube. In it, women are shown topless in nude thongs, crawling around on the floor and dancing

    Read More

  • Colgate Persuasive Speech

    893 Words  | 2 Pages

    Although Colgate is mostly known for their toothpaste, they’ve now came out with a line of toothbrushes. They have a wide range of audience, considering that everyone grows teeth eventually, and they need to be washed. The ad targets everyone, because everyone eats and everyone has to brush their teeth in order to keep their mouth nice and fresh. Considerably everyone has gone, or goes to the dentist at least a few times in their life, where they hear the dentist promote brushing, flossing and mouth washing every night before

    Read More

More about Hasty Generalization: Advertisement Analysis

Open Document