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Portrayal of women in advertising
Portrayal of women in advertising
Gender stereotypes in commercials
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Dental hygiene is a widespread communal need that exists in the marketplace. We have created two great advertisements that will help your company, Bella Dental, increase traffic and raise revenue. As you will see in the print advertisement and internet banner, we combined the basic information you provided with further research we completed to ensure the advertisements created are the best match for your needs. For example, we found that 89% of Americans regularly visit a dentist, more specifically 92% in your area. We used these statistics along with additional research to compose the idea target market, position, creative concepts, executive mix, and message for Bella Dental. The advertisements clearly represent Bella Dental. Our goal for the advertisements is that the reader will seek dental service from Bella Dental rather than the competition. Creative Concept The name Bella Dental sounds feminine, therefore we thought it would be most effective to address the name Bella Dental and use it to attract and target more women consumers. Another reason to focus on women as the target market is because women are more hygiene conscious compared to men. Women are also easily attracted to the idea of healthy teeth, as women are more self-conscious. We selected light colored fonts to represent the warmth of the company, a soft background, and the ideal of a happy family to represent the creative concept of Bella Dental. Yellow Page Hard Copy Print Advertisement For the layout of the print advertisement we decided to incorporate the Mondrian grid in order to include pictures as well as text. The pictures were carefully selected using the target market. The text included was selected to provide the operational information and credible services. The print advertisement body design is a combination of straight-sell and picture-caption combination. We have text explaining the services at the top and pictures to persuade the readers that Bella Dental patients have healthy smiles as illustrated. We broke down the text into two main sections. The top section includes the offered services and the lower section is informational describing the equipment, friendly staff, insurance and credit support, and referral programs. The visuals as well as the attention getter are two pictures of families representing all ages and a couple representing healthy smiles. By using real photographs instead of diagrams the reader can relate more easily. When the reader sees real people with real smiles, assuming that they are patients of Bella Dental, provides a user benefit approach.
Dentistry is a fascinating profession for its approach to patients, restoring function as well as es-thetic. I believe that Oral & Maxillofacial Surgery is the most important specialty in dentistry and medicine which combines art with science. It is appealing when patients leave the Oral & Maxillofacial Surgery (OMS) clinics not only with good function and esthetic, but also in a better psychological status. And I find the AAOMS’s motto “Saving Faces.. Changing Lives..” very insi...
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The media continues to surround us with various advertisement to persuade us one way or another. Although they might be plain and simple to see, they always have an underlying message behind them. In particular, a great example that displays this is the advertisement “Sense of Community” with Dr. Jay Grossman. “Sense of Community” presents us with a poorly made picture of Dr. Jay Grossman in a dentist office treating a “homeless” patient. Some may assume that this advertisement’s purpose is to exhibit the noble deeds and great qualities that he has as a dentist, however, this is incorrect. In my opinion, according to some evidence that are made visible by the author, what he truly wants the audience to believe is how great being in the
The idea Covergirls mascara is used by celebrities to get consumers attention and motivates them to use the same products as their favorite actress. Queen Latifahs flawless appearance and natural beauty make the advertisement convincing. The focus of the image of her is highlighting the effects Covergirls product has on her. Her emotions reveal she is very satisfied with Covergirl mascara and her smile makes Queen Latifah look as she is happy with her appearance, as a Covergirl aims to make consumers feel when wearing their products. Covergirl popular celebrities such as Queen Latifah to promote their products so the audience will want to use the same makeup as celebrities they admire. This advertisement gives you the attention of the models and the actress Queen Latifah which is someone that you want people to look up to
Working in the dental field, one can be employed in a multitude of titles. The role of each person in the dental office is not only to help the oral health of a person, but to help an individual's personal self esteem. Each professional has an ideal and structural role when performing dental procedures on patients. The goal of dental assistants and dental hygienists are to make patients feel better about their self image, but each job individually creates a positive outcome of the client.
After the treatment and procedure is complete, patients leave with healthier, more beautiful teeth, giving them the confidence to ask someone out on a date or the confidence to smile on an important job interview. Dentistry is and has been for centuries, an important aspect of people’s ...
Plastic surgery advertisement increases the number of unnecessary procedures performed by attracting people who are vulnerable or unsatisfied with how they look Rather than targeting the people in need. Most ads contain images that stimulate the need to change a person’s appearance or change their lives. They contain phrases like “before” and “after” with images of depressed...
The first technical definitely persuades customers buying their product in the funny toothpaste commercial, Close - Up, by using Logos appeal. At the beginning of the scene, a woman is trying to tie her shoes while walking on the pavement. She uses her teeth to hold her purse. Two guys ride a motorbike, and one guy pulls her pur...
The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
As I started to gain more knowledge about dentistry and comprehend what dentistry was all about, my interest started to peak.As a result, I started volunteering at a dental clinic serving the low income and homeless patients. While interacting with the patients and performing hands-on work on the patients under the supervision of the dentists, I started to truly enjoy the satisfaction of performing an art work on a patient's mouth and witnessing the appreciation the patie...
Life, the teeth for each of us, are very important, ah, we all know that the teeth are our second face, that is, teeth white good or bad, the relationship between a person's external image, So that everyone in the teeth of the problem are very concerned about ah, especially in the presence of dental calculus when the time
"Benefits of Advertising through Print Media." Benefits of Advertising through Print Media. N.p., n.d. Web. 30 Mar. 2014. .
Thus it can be said that the message that has to be communicated is driven by the written statement which, as discussed earlier, isn’t quite visible in the advertisement background. It is quite important to note that in the message the numeric figure and ‘UK’ has been highlighted whereas the real message i.e. second hand smoke hospitalises children has gone in the background. Thus proper placement and structure of this text is quite important.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.