Analysis of an Advertisement

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Analysis of an Advertisement We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product than with all one thousand words, that all fit on one page. Take for example this ad for Hennessy cognac found in Cosmopolitan, which is a high, priced French liquor. This ad is claiming in more ways than one that Hennessy is an upscale cognac and is 'appropriately complex' as well as high-class liquor. There are numerous subliminal connotations contingent to this statement. One being that the three people depicted in this advertisement are all extremely good looking, and well dressed. Hinting to the fact that people who drink this liquor are of a high caliber. Secondly, the people in this advertisement are all middle-aged professionals, a designer, an architect and a demolition expert. All three of Which are very hard, demanding, and we...

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