A salty breeze fills your lungs, as soft white sand seeps in between your bare toes. The peaceful noise of palm fronds brushing against each other, in the wind, accompanies the delightful sight of a crystal blue ocean stretching past the horizon: “Ah, Hawaii”, you sigh to yourself. According to the DOLE pineapple juice ad from 1952; one sip should bring all of this to memory as if one were in Hawaii drinking the juice of a fresh pineapple. A Samoan-looking man holding a surf board and walking down the white sanded beach; to the crystal blue waters is the backdrop of this ad. Palm trees are behind a small table laden with leis and a fresh pineapple; of course, the DOLE pineapple juice can is in the center of the ad. Underneath this picturesque scene, is the phrase, ‘Be sure it’s Hawaiian, Be sure its DOLE’. To the side of the phrase is a picture of a pineapple pie, and three directions of how to add pineapple to three meals. …show more content…
As the old saying goes, ‘Pictures tell a thousand words.’ DOLE uses a lot of imagery in their ad to invoke a certain feel about their product. The island backdrop that accompanies an otherwise dull can, gives the brain a sense that the pineapple juice will taste like it was fresh from Hawaii. A scrumptious dessert and salad also cater to the sense of taste and sight. Acree, a scientist from Cornell University, who is involved in the university’s Department of Food and Science said this about our senses dictating what we think is delicious, ‘Now we are beginning to understand that flavor depends on parts of the brain that involve taste, odor, touch, and vision. The sum total of these signals…result in perception of flavors, and determine whether we like or dislike specific foods.’ Even though this ad was made long before this scientific research, it goes to show that pictures of the product and fresh delectable food, made from the product, is quite powerful towards the company’s
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
These emotions are: the need for affiliation, to satisfy the viewers’ curiosity, and to tap into physiological needs. The obvious one being on the need and wanting for food as we see a commonly beloved food in guacamole and tortilla chips. The other we are so curious throughout the entire advertisement to what their “secret” is that is being let out. In viewing the commercial, consumers are curious about what they are speaking of. We discover at the end that the product is a delicious food derived from the avocado (guacamole).
Yet this “Oreo Cookie” commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie.
The question often is what makes a good advertisement? The answer is simple, it should be able to grab the attention of the targeted audience, and even better it should be able to make the targeted audience fall in love with the advertisement so that they can be persuaded to achieve the desired results. Of all the forms of advertisement, TV commercials always are the best considered effective way to pass the message to the targets. I believe that the combination of audio-visual effects can engrave the commercial into the hearts and minds of the viewers and that is why I have chosen to analyse a TV commercial by Weetabix: Weetabix Chocolate Dubstep Cereal Commercial.
For example, the idea of the commercial itself is a sort of appeal to false authority. The whole ad is based on how if you drink Dr. Pepper 10, you’ll be manly like Grizzly Adams. Another noticeable fault was used in the closing of the commercial where Grizzly says, “Mmm, bold flavor.” Bold flavor is an ambiguous statement and very subjective. What is clear is that the Dr. Pepper 10 advertisers are trying word play to suck buyers in. Several commercials have used the phrase, “Bold flavor,” in advertisements before. This just further weakens Dr. Pepper’s
The top is two teenagers showing their “love” with a sub text stating “Some things are full of hormones.” and the bottom with the lunch meat with a seal that says natural. It also has a sub text saying “We’re not.” What can be concluded from this ad is the first appeal is “attention” due to grabbing your attention with imagery and text. The second is safety because the ad says that Oscar Mayer meat is safe with no additives. And the last appeal is physiological need of food due to the product being food for
...he psychological effect this presentation calls upon with the audience centers around making the individual feel better or happy, as stated with the claim of sharing the M&M’s. This ties into the subconscious need the product is claiming to satisfy, because it would be reasonable to assume that everyone wants joy and happiness and it just so happens that the company has the object that will give the customer these feelings. Another desire being played upon can be seen directly in the treat, sugar. From a young age many are given sweets like candy and acquire a taste or wanting for more and it would be because the human body needs sugar as a component to run. However, to much sugar or of the wrong kind can yield different results than those that expected. As stated in the ad, it is about finding a balance between things that will benefit individuals in the long run.
13). Both of these types of images are shown through this ad. The Lunchables ad is showing renditions of the world through the young kid in a school setting, however; the lunch box exploding with paint and animals is more abstract but it still accurately reflects how the kid feels when he opens a Lunchables. Bignell (2002) explains “the aim of ads is to engage us in their structure of meaning, to encourage us to participate by decoding their linguistic and visual signs and to enjoy this decoding activity” (p. 33). The Lunchables ad has many signs the viewer can decode. One important sign in the ad is the African American young boy sitting with a shocked and ecstatic look on his face. He signifies that he is happy and eager to eat a Lunchables. The food coming out of the Lunchables symbolizes the actual food someone would eat if they were to get the Turkey and Cheddar cracker snacks Lunchables. It relates to the Lunchables because it is a real representation of the inside of the box. The paint and paintbrushes symbolize creation and fun. They relate to the ad as a whole because they represent the creation of making your own lunch with a Lunchables, which is one of the reasons why the Lunchables are so successful. The paint and brushes also signify making a mess and that is something
Every year, Americans spend billions on oral hygiene products to cover up the smell of foul breath. A popular product they tend to buy for this problem is Altoids mints. The marketing strategies used in their ads are what helps them to sell their product. With the “Altoids: Wintergreen” ad, they are able to make the viewer feel what it is like to eat one of the mints, just by looking at it. By using color psychology, and logos, the “Altoids: Wintergreen” ad is able emphasize the quality of their mints, making people with unpleasant breath choose them over other brands.
There is a reason why people are always happy in the world of commercials. By associating positive feelings with the product, the a...
Even in food commercials, some companies uses sensual concept to provide society’s interest which is an efficient way. Hopefully in the future, these type of commercial wont over exceed the
Overall this advertisement effectively uses the elements of color, ethos, pathos, and logos to influence viewers to buy the new Listerine cool mint antiseptic mouthwash. With the use of these elements Listerine helped change the audience’s negative opinion of mouthwash. It encourages viewers to start using mouthwash and tells people that already use mouthwash to never stop. Listerine told viewers to purchase this product because it puts individuals on a path to a stress-free life with fewer dental
Being able to enjoy pineapple on pizza means that you have developed an adult palate. You cannot fully comprehend the glory within the juicy pieces of the tropical fruit among cheesy goodness unless you have an acquired taste. The Canadian Prime Minister Justin Trudeau weighs in on the debate, “I have a pineapple. I have a pizza. And I stand behind this delicious Southwestern Ontario creation.” Since Hawaiian pizza is made in Canada, of course, the Canadian Prime Minister approves the creation. Pineapple also has some nifty health benefits as it is a source of vitamin C, manganese, and dietary
This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market
Otherwise, your stomach would be growling until your next one after this! The Hawaiians have developed a unique diet of fish, shellfish, and edible plants. These foods include taro root, sugar cane, sweet potatoes, yams, a fish called mahimahi, and much more. The abundance of edible plants you can find in Hawaiian originally brought by the first Polynesian voyagers and settlers to arrive at Hawaii in ancient times. Later immigrants from Japan, Portugal, China, and The Philippines arrived in Hawaii during the 1800’s as laborers for the sugar plantations, and they brought food from their homeland too. This impacted the Hawaiians’ own cuisine because they started to add parts of the immigrants’ foods to their own like they did with hula. Soon, popular modern dishes were created, like malasadas, saimin, and spam. Malasadas are doughnuts covered in sugar that was inspired by Portuguese sweetbread. Saimin is noodles in a broth mixed with meat, vegetables, and seasoning, created when the Hawaiians were introduced to Asian forms of noodles. Finally, spam is canned meat that has grown very popular with the locals, particularly as spam musubi, a slice of the meat on a block of rice wrapped in seaweed called nori.