Advertising Ethics

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Advertising Ethics

Dittrich, Liz Ph.D. “About-face Facts on the Media”. About Face. 1996-2004.

This article talks about how advertising promotes the cultures current for body shape and site and the importance of beauty. It talks about women’s magazines and how they include so many adds for weight loss and how many girls own Barbie dolls. The piece also talks about how all of these adds effect people and to what extent they effect people. The author of this piece is the director of Research and Outreach for About- Face and has a doctorate in Clinical Psychology. Based on those facts alone I feel that this piece is very credible and contains truthful information. Limitations of this piece include only having one side and not pertaining specifically to ethics in advertising. I will be able to utilize this piece mostly because it contains a lot of statistics and good information to help me in the angle I am going to take on how ethics in advertising affect women. This piece is very different from all of my sources because it does not pertain quite so directly to the topic I am writing on. (190)

Heller, Lleland Dr. “Advertising, Children, and Ethics.” Professional Articles. 1990

http://www.drheller.com/april01.html

This article talks about psychologists helping advertising companies to help the create effective advertisements that target children. The article asks if this is ethical. Psychologists also help these companies create educational toy advertisements, anti-drug advertisements, “don’t drink and drive” advertisements, etc. So the article asks if you can really separate out all of the situations and make a statement that includes all of them. The main issue the article talks about is that people feel as though psychologists own that information and can use it as they please but that that is not the case at all. The article says that ultimately parents should be trained and able to say no because after all it is there responsibility. This piece is written by a doctor who seems to be well-know and who has treated a lot of patients. Dr. Leland Heller is the author of 2 books, specializes in treating the borderline personality disorder and has treated over 3000 people with this disorder. The intended audience of this piece is people who are accusing psychologist of using there knowledge unethically by giving it to advertisement companies and others who may be interested in the topic.

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