H & M Rhetorical Analysis Essay

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Working Title When a person is shopping they typically are drawn to something eye catching that is either in or on the storefront. Some storefronts appeal to a very specific customer group whereas others are very general. One storefront that does a good job of pulling the attention of a fairly specific customer group is H&M. The front of this store is very modern, with clean lines that make it appear very sleek and elegant. Something else that this store does that helps them is that almost the entire storefront is made of huge floor to ceiling windows which not only go along to the sleek, modern design but it also allows the customers to see completely into the store. The front of this store helps them to attract the customer group that they are targeting because it gives off a very professional and sophisticated vibe that goes with the type of people that shop there. The floor to ceiling glass windows also help the store attract customers because it …show more content…

The rhetor is the person who is responsible for the writing because they are the one who is doing the writing. The rhetor is also the person who controls all of the other constituents because they are the one writing everything but they also have to take into account the other constituents so that their work can be well received. In this case the rhetor is the person who owns the company which would be the CEO. However there could also be more rhetors in this case because it is a large company with multiple stores so to get even more specific we could say the each store has a rhetor as well as each shift within the store. This is because there is the head manager of each store and then there are typically assistant managers that control the employees on each shift. So when you look at it this way then there are multiple rhetors for this company because there are different levels of authority and typically we associate rhetors with people who are in authority

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