Dollar General Mission Statement

851 Words2 Pages

As a mother and wife, I'm always looking to save time and money. I can sometimes achieve that by choosing to shop at our local Dollar General. Because I am a frequent customer of their company, I was interested in learning what their mission statement contained and whether or not they did a good job relaying that message in their “About Me” section of the company website. Here are my findings... I feel as though Dollar General Corporation has a fairly vague mission statement. It simply states “Serving others, For customers a better life, For shareholders a superior return, For employees respect and opportunity.” [missionstatements.com] However, as vague as it may be, it does address all of the concerns and priorities that they share in their “About Me” section of their website. …show more content…

It also mentions that on top of the cheaper, but still of good quality, private brands, they offer customers widely known and popular products from manufactures such as Clorox, Nestle, and General Mills. I think that is a good representation of how they are trying to improve the lives of their customers. Right under the website's “About Us” drop down are 4 other tabs. They're headers are Profile and Mission of DG, Historical Milestones, Store Maps and Locations, and Serving Others. Aside from the store locator, I found these to contain other elements that were mentioned in their mission

Open Document