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Understand the principles of strategic planning
Strategic management process
Strategic management process
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Mission, Vision, and Values Paper Introduction I am considering the company I work for Lockheed Martin to develop a modified strategic plan that will focus on responding to the United States government's and Department of Defense's (DoD) new "Network Centricâ initiatives. Lockheed Martin's Corp. is a publicly traded private corporation that provides high technology products and services to the United States government, DoD, and other international governments. Lockheed Martin is the largest defense contractor in the US with a branding statement "Our brand means qualityâ and a company slogan of "We never forget who we work forâ. Lockheed Martin supplies equipment and services to almost every branch of the United States government, from fingerprint recognition systems for the FBI, satellites and launch services to all branches of the DOD, NASA, NSA and computer systems for air traffic control to the FAA, road traffic signal control systems in most large cities across the United States and even population census counting systems. These are the current Lockheed Martin Corporation's: Vision Statement: Powered by Innovation, Guided by Integrity, We Help Our Customers Achieve Their Most Challenging Goals. Value Statements: Do What's Right: We are committed to the highest standards of ethical conduct in all that we do. We believe that honesty and integrity engender trust, which is the cornerstone of our business. We abide by the laws of the United States and other countries in which we do business, we strive to be good citizens and we take responsibility for our actions. Respect Others: We recognize that our success as an enterprise depends on the talent, skills and expertise of our people and our ability to function as a tightly integrated team. We appreciate our diversity and believe that respect - for our colleagues, customers, partners, and all those with whom we interact - is an essential element of all positive and productive business relationships. Perform With Excellence: We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed. Mission Statement Lockheed Martin is a diversified technology company serving the needs of United States government, military and selected international customers. The current mission, vision, and value statements are written very broadly to provide the five divisions within the company with an overall direction and strategy. Each division then interprets the strategy and goals to develop operational processes, procedures, tactics and plans to implement and achieve those goals.
Both, vision and mission statements provide purpose to organizations. Therefore, they should set the foundation for the strategic planning process. However, if and organizations strategic direction evolves, leaders should consider revising the organization’s mission and vision
The mission statement of an organization should clearly communicate the purpose and values of the organization. The statement should be clear, concise and memorable by every member of the organization, providing inspiration and direction. Failing to create an effect mission statement will distract employees and leave the customer unclear about the purpose of the organization. Conversely, a well-written statement provides employees a sense of direction, value, and
“We solve complex challenges, advance scientific discovery, and deliver innovative solutions to help our customers keep people safe.” (Corporation, 2016) This is the mission statement for Lockheed Martin Corporation, Founded in 1995 and now run by Marillyn A. Hewson CEO of Lockheed Marin. A company that lives up to their Mission statement. Developing revolutionary technology for aircraft like the SR71, Building Autonomous Underwater Vehicle (AUV) to effectively and efficiently inspect and salvage oil rigs and pipelines. And creating alternative storage sources for energy is what makes Lockheed Martin one of the leaders in innovations, development, and advanced scientific discovery.
The broad business areas covered by Lockheed Martin are Aeronautics, including tactical aircraft, airlift, and aeronautical research and development, Space Systems, including space launch, commercial satellites, government satellites and strategic missiles, and Systems and IT Group, including missiles and fire control, naval systems, platform integration, C4I, federal services, energy programs, government and commercial IT and aeronautical/aerospace services. In 2007, these areas brought in sales, $12.3 billion, $8.2 billion, and $21.4 billion, respectively (Lockheed Martin, 2008).
I AM Marketing Network believes in Integrity, Respect, Honor, and Communication. As we continue to grow as a company we remain open to our clients and our team members to listen, respect, honor, and communicate effectively. We believe in proper problem solving of challenges and disagreements both with clients and office team members. The overall goal is to build strong business relationships that transcend the average business ethics. We ensure that all employees are respected and fairly treated with honor and integrity.
We have a commitment to excellence will prove to our clients that we are in it to
Our commitment to steady, long-term improvement in our products and processes is the cornerstone of our business strategy. To achieve this objective, we must work to continuously improve the overall quality of our design, manufacturing, administrative, and support organizations.
On the Lockheed Martin website you can find their mission statement, their vision and their values.
Microsoft, one of the largest corporations in the world today, employs over 93,000 people and is a public, multinational company that manufactures, licenses, and supports a wide range of software products for computers and is most widely known for its Microsoft Windows operating system. Microsoft not only markets computer hardware products such as the Microsoft mouse and the Microsoft Natural keyboard, but it also manufactures and sells home entertainment products including, the Xbox, Xbox 360, and Zune. It also holds assets in other markets including the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia.
We encourage collaboration and gain commitment by involving the team in decision making by creating excitement around common goals. We believe our strength and success lies in our approach to build collaborative relationships that create new success for our customers.
They are committed to making a difference every day; continually improving. better to keep us the best. The guiding principles Delighting their guests They will strive to understand our client and guest needs by listening. to their requirements and respond in a competent, accurate and. in a timely fashion.
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
To be our customers’ first choice in every market we serve by exceeding commitments, providing new technology solutions, leveraging our diverse brands, driving operational excellence, and committing to the highest standards of business practices - all of which will drive Tyco’s long-term growth, value and success (Tyco, 2011, Mission & Goals, para. 1).
To conclude, Microsoft Company recognizes that external stakeholders are important in its success and long-term sustainability. Therefore, Microsoft’s mission and vision recognizes both customers and the society in its business. Customers determine success or failure of a company, therefore, Microsoft has engaged in the manufacture of products that meet customers’ needs, both locally and internationally. It is vital to work hand in hand with the government, creditors, shareholders, and suppliers to ensure sustainability and long-term benefits (Weiss, 2008).
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.