Advantage Of Mass Media

In general “Media” refers to various means of communication. Mass communication has developed to be an integral aspect of all our lives, without which, we could cease to exist as a well – informed, developed, civilized nation. The mass communication and the media industry are always on the lookout of hardworking and skilled professionals.

Communication is the process of exchanging information through a common system of symbols. It takes a Wide Variety of forms – from two people having face to face conversation to hand signals to massage sent over the world. Common forms of communication include speaking, writing, gesturing and broadcasting. Communication means to inform, tell, show or spread information. When a person communicates, he/she

Its scope is very vast. Media becomes a part and parcel of daily life. We look up to the media to gain an insight of what really is happening. Mass communication keeps us informed, an educates us on the news that holds significance in same way or the other. Without it, we would definitely have no scope to grow or evolve.

The Mass communication industry provides exciting and well – paying job opportunities in agencies, print media, broadcasting media, visual media and internet etc. The biggest advantage which is associated with the mass communication industry is that it gives creatively inclined people a lot of opportunities to explore and experiment.

1.2 Definitions of Mass Communication:

Communication can also be defined as the process by which information and feelings are shared by people through an exchange of verbal and non verbal massages. It is also the creation of shared understanding through interaction among two or more agents.

1. Communication is the exchange of meanings between individuals through a common system of symbols. (I.A.Richards) .

2. The transmission of information, ideas attitudes, or emotion from one person or group to another or others primarily through symbols. (Theodorson and

“Communication is transfer of information from one person to another, whether or not it elicits confidence. But the information transferred must be understandable to the receiver” – G.G.Brown.

12. “Communication is the intercourse by words, letters or massages” – fred G.Meyer.

When we discussed mass communication we used the word ‘channel’ or ‘medium’. Media, as you have already learnt is the plural of medium. A medium is just a means used to send messages. When we meet someone and speak to that person, it is face to face communication. But when we talk about a mass medium like television it is not face to face communication.

Before the invention of paper, writing was done on rocks, leather, palm leaves etc. You might have seen some old writings on rocks or, say, some ‘stupas’ of Ashoka or some old Sanskrit or other Indian language documents written on palm leaves. Though today there are so many other forms of mass media that helps in communicating different messages to