Whether it be a text message to your cell phone, or a targeted discount via an app, these discounts can be massive to the consumer. Visit any local retailer today or view one of their current advertisements and the majority will have an ad requesting you to join their discount club, via a loyalty reward program. Once signed up, consumers can opt in for discounts via text messages. These discounts can vary from free items, percentages off, cents off per item, or a dollar amount off your total purchase price. The consumer can choose which companies to receive targeted deals from or which app they would like to add to their smartphone. Individual deals will vary, but can be based on the consumer’s shopping habits, GPS location or storewide ...
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...aphics. The market targets consumers to brands and retailers in hopes of shoppers opening their wallets (Carter). summary All consumers should take advantage of the money saving offers that retailers are displaying in the media world today. The average consumer could be throwing away a potential savings of hundreds of dollars a year. Targeted discounts could save consumers multitudes of dollars on everyday purchases from dining out, social events, clothing, groceries, and much more. Add comparison-shopping for additional discounts or for maximum savings on large tickets items. Finally, cash back offers is icing on the cake when making online purchases or every day large retailer purchases. It is free money take it! With the mix of targeted discounts, comparison-shopping, and cashback offers, frugal consumers are combining multiple apps and offers for maximum savings.
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