Olfactics: The Underrated Sense in Communication

1060 Words3 Pages

The world, as of the 21st century, is increasingly becoming an interconnected, interrelated social place in which avoidance of human interaction is near impossible. From telephone calls to advertising billboards, communication is ubiquitous. Communication essentially refers to the generation and receiving of messages across a variety of contexts, channels, media, and cultures. This complex interaction is composed of both verbal and non-verbal interactions. Verbal language is defined as the use of sounds and language to communicate a message and thus accents, dialects, and languages all fall under this “verbal code.” Its counterpart, non-verbal language, is communication through a host of nonlinguistic methods, including physical appearance, kinesics, and olfactics. There are numerous types of non-verbal communication, yet one of the most underestimated is the olfactics, or our sense of smell. It is generally assumed that the greater portion of the sensory world and communication is experienced through the auditory and visual senses. However, the underrated impact of our sense of smell is increasingly becoming acknowledged as a powerful communicator. The human nose has the capacity to differentiate between 1 …show more content…

From laundry detergent to perfume, room sprays to breath mints, everything now has a chemically produced scent to disguise the natural; modern culture has declared the embarrassment linked with body odor. On a night out or at a first date, men and women are both spritzing cologne and perfume and popping in chewing gum in an effort to smell pleasant and non-verbally communicate a message to the other. They are attempting to present themselves in a way they believe will appeal to the other and enhance the relationship. However, this very act proves that odors have the capability to affect our mood, perception, and

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