Executive Summary
The report has generally highlighted the various aspects of tourism within the Clare Valley destination of Australia. The various highlighted aspects included a general overview of Clare valley, characteristics of the tourists and the factors associated with the high demand within the destination.
1.0 Introduction
Tourism is a very significant industry for the economy of Australia. During the 2010/11 financial year, for instance, the industry represented approximately 2.5 percent of the country’s growth domestic product at a significant value of about 35 billion Australian dollars to the Australian economy. This is the same as the tourism industry contributing about 94 million U.S dollars per day to the country’s economy. Key towards these achievements have been intensive destination marketing conducted by the various destination marketing organizations established by the relevant governments. Among the various popular tourist destinations is the Clare Valley, a tourist destination found to the North of Adelaide, Australia, and arguably the nation’s prettiest and most scenic wine region. In view of this, therefore, this particular paper intends to provide a report on Clare Valley with relation to various tourism aspects as advertised in a given magazine.
2.0 Overview of the Destination
Situated approximately two hours to the North of Adelaide, Clare Valley is no doubt a leading destination for tourists visiting Australia. It is mostly popular for its wine tourism (wineries), eating places as well as its amazing country pubs. Other than this, this particular tourist destination is also well-known for its cultural tapestry and over 40 cellar doors to visit. Among the most admired attractions within C...
... middle of paper ...
...ary incomes, confidence indices as well as prices. According to Yap (2010), Maurer et.al (2006) argued that many consumers make a decision to travel to a particular destination based on their respective financial capabilities to manage to stay at a particular destination. Therefore, as Yap (2010) highlights, Maurer et.al (2006) thus recommended that the Australian tourism stakeholders ought to access the Australia’s domestic tourism market by conducting an assessment of consumers’ financial limitations, Australia’s economic position as well as the domestic travel costs. As a general rule, it is very important to admit the fact that income and prices are key factors in determining both the international and domestic tourism demands. In this case, a factor that has also played a key factor in terms of the increased tourism demand within the Clare Valley destination.
The Impact of Tourism on Betws-y-Coed Having compiled my knowledge and research into this piece of coursework, I hope to have addressed the following questions regarding Betws-y-Coed: How has tourism impacted on the economy? What visitor management is currently in place? What are the drawbacks to tourism? In my work, I hope to discover what exactly are the positive and negative aspects of tourism in the honeypot Betws-y-Coed by relating to Snowdonia National Park. It is important to contemplate the features the region has to offer, and why they are so appealing.
The domestic wine market for Australian wines is approximately $2.8 billion. Australians consume around 530 million litres annually of which 16.6% is imported. Research indicates winery tourism is increasing (see table 1)
Australia is always the destination that attract tourists who love and want an adventure trip because of its unique, wild and natural environment. According to Yap (2012, p. 111), international tourists from North-East Asia accounted for 28% of the total tourist arrivals to Australia, followed by Oceania and Antarctica (21%) and North-West Europe (21%) between 1991 and 2010. Tourists usually come to Australia for livable cities such as Sydney and Melbourne with many festivals that traditional Aboriginal culture as well as other cultures. Beside enjoying the outback and festivals, casinos are the second option destination for tourists have an occasional flutter. Gambling is the character of casinos industry, which attract the majority of visitors every year. There were over 1 million tourist visi...
Impacts of Tourism in Swanage Tourism has the potential to create impacts on the environment and communities that it relies on to accommodate visitors. Its impacts are mitigated by the long history of tourism activity. Communities have become used to tourism activity, and management measures to limit some areas of environmental damage have been implemented. Nevertheless, some impacts are far ranging, and they are set out below: * Inappropriate Development An increase in visitors can lead to pressure for new developments to serve and capitilise on their needs, eg. Caravan parks, visitor centres, cafes, signs, car parks, and additional accommodation.
Tourism Research Australia, Department of Resources, Energy and Tourism. Tourism contribution to the Australian Economy, 1997-98 to 2009-10., [Online. Available at: [Accessed 7 March 2012].
The Management of Tourism at Hengistbury Head Introduction = == == == ==
Veal A.J. (2004) Leisure and Tourism Policy and Planning (2nd Ed.). CABI Publishing. Pp. 238-239
Created during a time where white Australia was attempting to develop its own individual national identity, the Heidelberg School’s landscapes became a symbol “…of pure, unsullied Australian nationalism.” (Clark and Whitelaw 1986, 9), contributing to the significance of landscape imagery in Australian art (Splatt and McLellan 1986, 2). The gradually developing sense of white natives “…belonging to the land…” lead to a desire to establish an identity apart from that of merely European visitors (Splatt and McLellan 1986, 2). After several generations of occupancy, white Australian residents had a considerably stronger understanding of the Australian landscape and were able to better capture the atmosphere which was far removed from the European picturesque characterisation previously forced upon it (McCulloch 1969, 1). The Heidelberg School’s landscapes reflected the budding identity development as they utilised elements and subjects which were believed to “…distinguish… Australian life from that of any other nation.”
A proportion of these visitors are 96% ‘likely’ to recommend New Zealand in future, this has remained unchanged. USA, UK and Germany are most satisfied with their New Zealand Holiday experience. It has been observed that Japanese travellers are significantly more satisfied with their experience compared to past years. Visitors to New Zealand are also highly satisfied with the natural environment. It has been rated a high 9.0 out of ten and receives this high rating across all markets. With 78% believing New Zealand’s environmental practices are better than other countries. It has been found that experiencing natural scenery is a favourite amongst visitors to New Zealand. A decrease has been observed in the past year however, in the average number of activities being participated in, dropping 6.5% in the last year. Price has been seen as a problem in the current state of tourism results, it has been driven by lower satisfaction with price over quality. This has been especially so in the accommodation and food and beverage sector. Both of these are rated as high importance to visitors attributing 29% to the New Zealand holiday experience. Looking more into these sectors it has been observed that food and beverage has rated 8.1 out of ten and accounts for 10% of importance to the New Zealand holiday experience. The quality of food
Stabler, M.J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. New York: Routledge.
Barbados previously dabbled in the mass-tourism industry, but currently primarily offers a more up-market and luxury product. The success of tourism was traditionally measured in percentage annual increase of arrivals, however this type of measurement ignores important variables such as length of stay or visitor expenditure and seasonal variations. This fa...
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
The area within a destination where tourism activity occurs – how concentrated is it? Are the tourism activities/sites dispersed? Consider the locations with the greatest opportunities and needs.
Generally, infrastructure is divided into two main parts which involves hard and soft infrastructures. According to UNWTO (United Nations World Trade Organisation), (2011), the enlargement of tourist arrivals, went up by approximately 7% in 2010 to 940 million, has led to increase in the number of new and state-of-the-art hotels, restaurants, airports and other tourist apartments. The rising share of amenities illustrates the improvement of hard infrastructure caused by more tourist number. Other contributions of the industry to the former accessibility of electricity and water, better road systems and transport services are also involved in the related expansion of economic activity (cited in Boz, 2011). Besides that, tourism offers numerous positive impacts to the latter, according to OECD, (2014) “soft infrastructure” can be defined as the creation of events and spaces which shows the spirit and unity of that country’s culture. These forms of infrastructure programmes have been applying to both urban and rural areas in order to make the place more well-known and tourists attractive. For example, in Australia, 2007 several events including the Booktown Festival were held to develop marketing strategies and increase tourist numbers. The results were more satisfactory than expected with place-branding advantages, noticeable rural regeneration, growing tourist numbers and