target audience and outline marketing strategies Trending TV-series and movies like Asterix and the Vikings (2006), Thor (2011) and Vikings (2013) have shaped today’s great interest of the Viking concept. For example, I grew up with the Asterix and Obelix series, which I have positive memories from, whereas, Thor and Vikings captures today’s adult viewers between 18-49. The Electronic Viking Fest will attract demographics from diverse cultural backgrounds due to the target segment aspiration to explore