Analysis Of S. O. S: A Battle To End Suicide

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S.O.S.: A Battle to End Suicide Around 40,000 people commit suicide in the United States alone each year. This immense amount of deaths has an effect on so many people: family, friends, and even acquaintances, and I am no exception. During my freshman year of high school, one of my closest friends and mentors committed suicide. This event sent me on an emotional roller coaster, and I still feel the hurt of this experience today. In a campaign to raise money for their non-profit organization, S.O.S., a suicide prevention and awareness group, utilized this hurt feeling that many experience with the loss of a loved one due to suicide. S.O.S. tries to appeal to the viewer through pathos, ethos, and kairos by using a quote, examples of people …show more content…

It also catches their attention, especially since a common reason for someone committing suicide is that they believe it will relieve them of their struggles in life. The viewer finds himself agreeing with this statement, as it appeals to his pathos, his beliefs and emotions. This quote intrigues the viewer and makes him want to continue watching as it deepens his reaction to the issue of suicide. The video gives examples of people who actually committed suicide to further impact the viewer. These people were ages twelve, eighteen, and thirty-two. The age selection used is important, and once again appeals to the pathos. The twelve-year-old adds shock-value to the video. Some viewers may not realize that suicide is not just limited to …show more content…

does a great job appealing to the pathos of the audience. They included so many elements that would appeal to the emotions and beliefs of people, whether they have experienced a suicide or not. They do this best through their images and examples. The use of kairos also works well in this video. Through the examples that the video provides, kairos links to pathos to create a more powerful message. I think that the element that they utilize the worst is the ethos. They do not seem very credible in the facts that they produce. If they could cite the sources that they got those facts from, these facts could be a great addition to their ad. Also, S.O.S. does not have a place to find out more about their organization. The website they give at the end of the video is practically useless. They have very little backing to their argument that people should donate money. A better source of information is necessary if this organization wants to gain any donations. Overall, I think that S.O.S. makes a decently persuasive video, but with some work, they could make it much more

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