Analysis Of Trulaney Deli And Bakery

Strategy and Implementation

The Trulaney Deli and Bakery will promote a new sales discount program. We will continue to advertise via the ValuPack coupons offering a two for one special on selected pastries, sandwiches, and menu items. We will continue this discount for the months November and December. We will introduce customer loyalty card as well as a ten percent senior discount available to seniors 60 and older on Monday through Thursday. The customer loyalty card will afford customers an opportunity to acquire stamps for gourmet product purchase for every $10 they spend; therefore, after receiving ten stamps they are eligible for a free $10 product. We will link this promotion with our checkout procedures, as well as, through social media

Secondly, this promotion offers our establishment the opportunity to introduce our gourmet line of products to a larger audience in order to increase sales revenue via these products.

Sales Strategy

The Trulaney Deli and Bakery sales strategy remains straightforward. Our precept is that the basis of customer satisfaction is the provision of excellent products and menu items at the most affordable price possible within the confines of an environment that is modern, as well as, classic. We continue to promote ourselves as friendly with prompt courteous service.

Sales Forecast

Moreover, to ensure a return on the cost factors associated with any type of sales promotion it is essential to monitor the cost control aspect of the products and food items. We will offer our lower cost items for primary selection in the two for one category, as well as, provide a selected list of free gourmet products for the customer loyalty card. Furthermore, our establishment will remain consistent to the current gross margin percentage for menu items such as coffee and other drinks at the fifteen-percentage value, the items for lunch such as sandwiches at a thirty-five percent value, and our bakery items at a value of thirty percent to ensure a total of eighty percent of our gross

Promotional pricing is a very common and straightforward application. There exist numerous examples of promotional approaches such as the ‘Buy One Get One Free’ venue, as well as, discounts for seniors, vouchers for additional funds off a particular product (Brookins, n.d.). These various venues remain an essential necessity to attract new customers, as well as, retain the original customer base. Therefore, internet or online services offer the business new updated and appealing modes to inform potential new, as well as, established customers, the news concerning the latest products, changes in menus, upcoming events the establishment promotes. Moreover, it allows the continued promotion of the standard items and services already offered to the residents, as well as, the commercial businesses in the community in which they