Essay on Strategy And Implementation Of Trulaney Deli And Bakery

Essay on Strategy And Implementation Of Trulaney Deli And Bakery

Length: 779 words (2.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Strategy and Implementation
The Trulaney Deli and Bakery will promote a new sales discount program. We will continue to advertise via the ValuPack coupons offering a two for one special on selected pastries, sandwiches, and menu items. We will continue this discount for the months November and December. We will introduce customer loyalty card as well as a ten percent senior discount available to seniors 60 and older on Monday through Thursday. The customer loyalty card will afford customers an opportunity to acquire stamps for gourmet product purchase for every $10 they spend; therefore, after receiving ten stamps they are eligible for a free $10 product. We will link this promotion with our checkout procedures, as well as, through social media programs such as Facebook Places for business and Foursquare for business, each that will award points to the customer toward future purchases each time with the utilization of the applications.

Competitive Advantage
The Trulaney Deli and Bakery competitive advantage is twofold.
First is the location of the Trulaney Deli and Bakery, which is the affluent urban center of Heritage Village of Southlake, Texas. The foot traffic in this area accords both commercial, as well as residential interest in our establishment. The purpose of the promotional objective is,
NEW PRICING STRATEGY AND REASONING 4
however, in order to draw new customer interest by extending the target population by an additional ten-mile radius. Secondly, this promotion offers our establishment the opportunity to introduce our gourmet line of products to a larger audience in order to increase sales revenue via these products.

Sales Strategy
The Trulaney Deli and Bakery sales strategy remains straightforward. Our...


... middle of paper ...


...ety of individuals such as seniors, students, retail area employees, or others. Moreover, in accordance O 'Neill (2010), states that options such as Facebook Places for business, as well as, Foursquare for business are such applications offered via the internet, further, assists in product and service promotion such as these.

Although the endeavor of most businesses remains the simple competition of pricing strategy in order to maintain their gross sales margins, inherently, this will not allow for success. One must continually reach out to the target audience and encourage new clients to come forward if they desire to create an ongoing success of their business by informing the public of the facts regarding their business aspects. All of these features generate more clientele ensuring greater profits for the business, in this case the Trulaney Deli and Bakery.


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Economics of Opening a Bakery

- Mario was thinking of going into the bakery business. Mario knows that the bakery business holds a lot of uncertainty, his decision about prices, cost and production are critical for business survival, at the same time; he has to determine the pulse of the market. However, if he decides to work in another business, his choice will involve an opportunity cost. If Mario decides to push for the bakery business, he needs some money to start up his business. Total fixed Cost Mario first decision is buy an oven....   [tags: Mario wants to go into the bakery business]

Better Essays
957 words (2.7 pages)

Personal Narrative - Growing Up in a Bakery Community Essay

- Have you ever been woken up by the smell of cookies. Imagine how wonderful it is when you are wished “good morning” by the smell of the warmness and happiness coming from the fresh baked cookies inside the oven. For me, it was one of the most meaningful thing that I had ever experienced: I was born in a family which hold a bakery business at home. The bakery is called “Sun Flower” and is fifteen years older than me. To me, it is very interesting to share with other people that I grew up in the bakery community which trained me how to bake, taught me about the value of work and working spirit as well as brought my family closer together....   [tags: Sun Bakery, smells, family]

Better Essays
997 words (2.8 pages)

Bakery : The Zen Of Philanthropy Essay

- Greyston Bakery: The Zen of Philanthropy Name Institution Greyston Bakery: The Zen of Philanthropy The new CEO appears to have much more corporate business experience than the previous CEO. Should this be a concern for the corporation. William Mistretta who took over as CEO after Julius Walls resigned has more experience in diverse management roles in the corporate world. Mistretta had around 25 years’ experience in doing corporate business while Walls only experience came from working in a chocolate company and briefly as a Marketing Director in Greyston Bakery Board of management....   [tags: Corporation, Corporate social responsibility]

Better Essays
842 words (2.4 pages)

Essay about Bakery : The Zen Of Philanthropy

- Greyston Bakery: The Zen of Philanthropy Brook Charles BA 310 Greyston Bakery: The Zen of Philanthropy The new CEO appears to have much more corporate business experience than the previous CEO. Should this be a concern for the corporation. William Mistretta who took over as CEO after Julius Walls resigned has more experience in diverse management roles in the corporate world. Mistretta had around 25 years’ experience in doing corporate business while Walls only experience came from working in a chocolate company and briefly as a Marketing Director in Greyston Bakery Board of management....   [tags: Corporation, Corporate social responsibility]

Better Essays
844 words (2.4 pages)

Policy Implementing And Policy Implementation Essay

- Policy implementation, generally refers to processes and mechanisms put in place in order to implement and enforce policy decisions made by policy makers. Over the past few years, policy implementation has been the subject of numerous research and analysis into the complexity of the link between policy elaboration and policy implementation. Lipsky, through his Dilemmas of the Individual in Public Services, highlighted the crucial role played by local public officials, referred to as street level bureaucrats, who, unlike policy makers, are in constant and direct contact with citizens and are tasked with creating the mechanisms, rules and regulations intended to implement and enforce policies...   [tags: Policy, Implementation]

Better Essays
824 words (2.4 pages)

The Ehr Implementation Is Not A Simple Process Essay

- The EHR implementation is not a simple process. It is a comprehensive process that involves a lot of practices. There are misconceptions about whether the implementation of the EHR is a project or a program. This misconception arises because of the various processes that are involved in the whole process. It is a time-consuming undertaking, and it is critical to have a deeper understanding of whether it is a project or a program. This paper lays a focus on whether the EHR is a program or a project and also the characteristics from each process such as planning, selection, and benefits realization....   [tags: Project management, Implementation]

Better Essays
1135 words (3.2 pages)

Implementation Of A Sound Policies Essay

- I. Introduction Sound policies are the underpinning of the democratic governance and closely related to citizens’ livelihoods, the operation of business and the interests of various social groups. Formulating sound policies is the important start of the policy making process, while the implementation system of these policies is the key to determine the outcomes of the policies. Hadson and Lowe (2004, 245) point out the significance of implementation: Policy is not a settled end product and the significance of the moment and place of delivery is that policy can be and usually is remade during implementation....   [tags: Policy, Implementation, Government]

Better Essays
1252 words (3.6 pages)

Implementation Of The Housing Development Board Essay example

- Definition of Project: The implementation of the Housing Development Board (HDB) Singapore in 1960 has provided housing for nearly three million residents in Singapore. However, the organization has begun to transition their organizational culture, improve customer service quality and improve their organization 's image. These changes came about when “the government agency was striving to become much more customer focused, more efficient, and innovative in meeting the changing needs of the population it served” (Jick & Peiperl, 2011, p.430)....   [tags: Management, Implementation, Customer, Change]

Better Essays
1067 words (3 pages)

Essay about Oracle Implementations

- Oracle Implementations Introduction .........................................................................................................................3 Project Manager Role........................................................................................................3 Client Project Manager....................................................................................................3 Consulting Project Manager ...........................................................................................3 Scope, Objectives and Approach..................................................................................4 Scope.....................................................   [tags: Oracle Implementation Project Management Essays]

Better Essays
4787 words (13.7 pages)

Implementation Plan Essay

- Implementation Plan for Friar Tucker Galleria The one thing all successful projects have in common is a good plan. This has been repeated over and over again during classroom study and benchmarking. Friar Tucker International understands the concept of a successful implementation plan lending itself to a wonderful project outcome. During this paper, Friar Tucker will show different aspects that must be addressed to complete a project successfully. To Begin, Friar Tucker will first have to look at the makeup of their company before an implementation process can be put into place....   [tags: Case Study Friar Tucker Galleria Implementation]

Free Essays
1992 words (5.7 pages)