Essay on Starbucks And The Coffee House Industry

Essay on Starbucks And The Coffee House Industry

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Introduction
If you had the chance to enjoy the Starbucks experience, then you will appreciate their mission statement, which is , According to starbucks.com, it states, that it is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.
Additionally, it states the expression of their values, which is to create a society of warmth and having a place, where everybody is welcome. Being available, connecting with transparency, dignity and respect. Delivering the absolute best in whatever they do. And finally, stating they are performance driven, through the viewpoint of humankind. These sentiments are aligned with things I appreciate in a business.
Starbucks hold high regards in the coffee house industry. On news.starbucks.com, the chief financial officer Scott Maw urges that the position that Starbucks hold in the coffee house industry, is that “Comp growth: 20 consecutive quarters of comp growth of 5% or greater; In the US, our largest market, our comp growth averaged an impressive 7% over this period, which is again nearly double that of our peer group”.
Background of the Organization
According to Starbucks.com (2016), we are given a brief history overview of the company. Starbucks was established in 1971 in Seattle, Washington, and from just a narrow storefront, the company offered some of the world 's finest fresh-roasted whole bean coffees. In 1981, Howard Schultz (Starbucks chairman and chief executive officer) had first walked into a Starbucks store. In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in A...


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...arbucks is one of the fastest-growing companies in recent years. Starbucks ' story is endlessly fascinating because of the unusual way the company has built a global chain and a global brand, explains Joseph Michelli, a Colorado Springs, Colorado, consultant and author of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. Moe, CEO of ThinkEquity Partners in San Francisco and author of Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow, says Starbucks ' early leaders were also distinguished by their exceptionally highflying entrepreneurial visions. "What Starbucks does magnificently well is treat employees not as pawns, but as partners," says John Moore, an Austin, Texas, marketing consultant, former Starbucks marketer and author of Tribal Knowledge: Business Wisdom Brewed From the Grounds of Starbucks.

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