The Starbucks Business Model

836 Words2 Pages
bulb-icon

Recommended: Starbucks vision and strategy

Introduction If you had the chance to enjoy the Starbucks experience, then you will appreciate their mission statement, which is , According to starbucks.com, it states, that it is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. Additionally, it states the expression of their values, which is to create a society of warmth and having a place, where everybody is welcome. Being available, connecting with transparency, dignity and respect. Delivering the absolute best in whatever they do. And finally, stating they are performance driven, through the viewpoint of humankind. These sentiments are aligned with things I appreciate in a business. Starbucks hold high regards in the coffee house industry. On news.starbucks.com, the chief financial officer Scott Maw urges that the position that Starbucks hold in the coffee house industry, is that “Comp growth: 20 consecutive quarters of comp growth of 5% or greater; In the US, our largest …show more content…

The book revealed why Starbucks is one of the fastest-growing companies in recent years. Starbucks ' story is endlessly fascinating because of the unusual way the company has built a global chain and a global brand, explains Joseph Michelli, a Colorado Springs, Colorado, consultant and author of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. Moe, CEO of ThinkEquity Partners in San Francisco and author of Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow, says Starbucks ' early leaders were also distinguished by their exceptionally highflying entrepreneurial visions. "What Starbucks does magnificently well is treat employees not as pawns, but as partners," says John Moore, an Austin, Texas, marketing consultant, former Starbucks marketer and author of Tribal Knowledge: Business Wisdom Brewed From the Grounds of

Show More
Related

  • A Case Study Of Starbucks In Australia

    1444 Words  | 3 Pages

    Because Starbucks set up a brand personality, the operation cares more about selling a kind of “coffee service” rather than partners cannot make delicious coffee.

    Read More

  • A Coffee Company: The Case Study Of Starbucks

    944 Words  | 2 Pages

    Starbucks has evolved one of the fastest flourishing companies not only in the United States but throughout the world. Starting from 1992, the company's net revenue improved with annual growth rate of 20%, to

    Read More

  • Analysis Of Starbucks

    859 Words  | 2 Pages

    Starbucks Coffee (2014) mission statement is “Our mission: to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time.” Starbucks values go beyond serving a cup of coffee to customers. Starbucks values go to the lengths of providing the highest quality of coffee; improving the lives of people who walk through the door; treating employees as partners; making sure shareholders receive incentives; providing a place for customer to escape the stress of life and enjoy a day with family and friends, and to be the most recognized and largest coffee retailers worldwide. According to Starbucks Coffee (2014), “Starbucks is fully accountable to get each of these elements right so that Starbucks-and everyone it touches-can endure and thrive.”

    Read More

  • Starbucks Business Communication Practices

    1843 Words  | 4 Pages

    The structure of Starbucks business communication is exceptional. Rather you are in their store buying a Caramel Frappuccino®, visiting their website or watching one of their advertisements on television; as the consumer, the message is loud and clear. Pick up any newspaper and you are likely to find an article about the coffee giant. Starbucks pledges a commitment to their over 172,000 partners (employees) and the community. “We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience” (Starbucks, 2008).

    Read More

  • Starbucks versus McDonald’s Code of Business Ethics, an analysis

    983 Words  | 2 Pages

    Starbucks mission statement was clearly designed as an inspirational writing for both current and prospect employees and managers. The statement “one person, one cup, and one neighborhood at a time” (Starbucks Coffee) delineates the importance for the company to serve, to focus and pay all their attention on one customer, one cup of coffee at a time.

    Read More

  • Starbucks

    1328 Words  | 3 Pages

    Howard Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for Starbucks reaching their long-term goal of becoming the most recognized and respected brand of coffee in the world.

    Read More

  • Analysis of the Starbucks Corporation

    5208 Words  | 11 Pages

    Overall, how satisfied are you , with [PRODUCT/SERVICE]? Please answer using the rating scale where (5) means "extremely satisfied" and (1) means "very unsatisfied."

    Read More

  • Starbucks: A business model for success now and in the future

    1470 Words  | 3 Pages

    The Starbucks Corporation is built around an experience, the Starbucks experience. While the Starbucks experience is most notably associated with the way customers are treated, one could argue however, that the Starbucks experience transcends just the way customers are treated. The Starbucks experience is an all encompassing culture that revolves not just around customers but also to employees, or “partners” and suppliers. Burks (2009) notes that the company cares about the footprint it leaves, no matter where it does business; “the company is dedicated to making positive contributions to the communities where it doe...

    Read More

  • Starbucks Swot Analysis

    926 Words  | 2 Pages

    The first Starbucks opened in Seattle, Washington in 1971 by two teachers and a writer. Their names were Jerry Baldwin, Zev Siegl, and Gordon Bowker. With more than “20,100 locations worldwide and 11,500 locations all over the United States,” it is no surprise that the company is doing so well (Huffington Post, 2014). Also, according to Fortune’s 100 best companies to work for, Starbucks was ranked number 94 out of 100, compared to its previous ranking of 73 (Starbucks, 2013). Being a huge Starbucks supporter, it seemed like the perfect company to research. This paper will discuss five major topics concerning Starbucks motivational principles, the importance of business ethics, how diversity is implemented into the company, new innovations that are going to be put into place soon, and the Starbucks SWOT analysis.

    Read More

  • The Marketing Strategy Of Starbucks

    1523 Words  | 4 Pages

    Customer desire and preference significantly influence the amount of competition each coffee company has with one another, so each company, including Starbucks, is trying to expand menu options and store locations to better serve a greater customer base. Starbucks opened up approximately 30 years ago and has experienced extraordinary growth and success. It is considered the go to coffee shop to work and socialize, corresponding with the company 's marketing approach. Starbucks has aimed to create a place for consumers to stop between work and home, and created concepts for locations that provide customers with a relaxed experience and atmosphere. This tactic has been extremely successful, as evident by Starbucks’ revenue of approximately 18.5

    Read More

  • Schultz's Case Study: A Brief Background Of Starbucks

    1431 Words  | 3 Pages

    Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,

    Read More

  • Organizational Analysis Of Starbucks

    1277 Words  | 3 Pages

    For this organizational analysis, I decided to analyze Starbucks. I chose Starbucks because they are the leading innovators in socially impactful business activities and personally, I love Starbucks coffee! Obviously, the point of this paper is not to talk about how good their products are, but to analyze how their organization is structured and identify potential for improvement. I have never worked at a Starbucks, but I have two friends that work at the location inside of Hy-Vee in Cedar Falls. After countless hours of research, talking to my friends about day-to-day activities, and actually going to Starbucks on numerous occasions over the past few years, I knew this was the organization that I would love to analyze.

    Read More

  • Case Study Of Mcdonald's And Starbucks

    1303 Words  | 3 Pages

    (Our Heritage) Today Starbucks has over 21,000 stores througout 65 countries, and is the lead roaster and retailer of specialty coffee in the world. (Our Heritage) Starbucks provides an upscale environment backed by quality service. They perfect the sophisticated ambiance that is so prevalent in large socialite societies. They make the average famer in Iowa feel like he or she just stepped into a coffee shop in New York city. This experience is what drives customers back again and again. Starbucks was initially reluctant to dive into the world of franchising but gave in due to the continual change in the marketplace as discussed previously. (Janowicz, E. 2013) Starbucks owner Howard Shultz developed an idea of a “third place,” one in which he believes that consumers occupy three places, work, home and the third place. (James, J. 2013) Starbucks has been activily strive to be the third place for consumers all over the world through creating a pleasant experience and mass expansion. Starbucks leads the world in specialty coffee drinks for a reason, mass expansion. It is known that in large cities such as New York and Chicago, there are starbucks stores across the street from each other. This form of mass expansion led to large profit gain, but sometimes when moving to fast a company can lose sight of their objective. Despite the pleasant surroundings, great quality, and delicious

    Read More

  • Starbucks Case Analysis

    1309 Words  | 3 Pages

    In addition to being best-known supplier of the finest coffee and promising only the highest quality products, Starbucks emphasizes firm values, provides guidelines to enhance employee self-esteem. This is to ensure continued customer satisfaction. Moreover, diversity has become a priority to providing an inviting environment to all consumers. Starbucks continues to abide by a strict, slow growth policy in which they set out to dominate a market before moving on to expand, thus history has shown this strategy to be successful for Starbucks, making them one the fastest growing companies nationwide.

    Read More

  • Starbucks Case Study

    1287 Words  | 3 Pages

    With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.

    Read More

More about The Starbucks Business Model

Open Document