A Coffee Company: The Case Study Of Starbucks

The Rise and Success of Starbucks Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With its humble roots firmly planted in Seattle, Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. It was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans.

All around the world, millions of people start their busy days with a cup of coffee. It is a staple and often an addiction to those living in modern society. People rely on the miracle caffeinated drink to help through their day to day lives. With such a high demand for coffee, there is no surprise the industry is worth $100 billion dollars worldwide (businessinsider). Coffee is grown all around the world and many countries rely on the beloved bean as their main source of income.

As the west culture started to influence the market, they introduced Malaysia to a “cafe” concept. International coffee shops chains started to enter the Malaysia coffee shop market with the cafe concept applied. In fact, this concept seems to attract generation Y as the customer. Starbucks coffee is one of the most famous and successful international coffee shop chain in Malaysia. Starbucks was first opened in Seattle in the year of 1971.

Establish Starbucks as the most recognized and respected brand in the world 2. Achieve rapid growth through national and global retail store expansion opportunities – target 25,000 to 30,000 stores worldwide by 2013 3. Increase revenue through innovation of new products, and consistent delivery of the Starbucks experience 4. Increase U.S. and global market share – Target >7 percent U.S. and >1 percent worldwide 5. Secure a reliable supply of high-quality coffee beans, at stable prices, through environmentally and socially responsible means 6.

From the design of its coffee shops to the music played to the types of products offered, everything has a touch of uniqueness. Innovation Starbucks is amongst the most innovative names in the industry. ... ... middle of paper ... ...per share for the third-fiscal quarter and $2.59-$2.67 per share for current fiscal. Also, one could expect Starbucks to raise its expansion projections for the year, considering it had nearly achieved a third of its annual target in the Q1 itself. Bottom line Starbucks is a dominant coffee house with enormous potential ahead.

Starbucks is an excellent example of a successful business gone global. It not only does business in over 50 countries but also exports its supplies from around the world. Not only is it an international business but it is also investing more and more into the world of tomorrow. Its first foreign direct investment was roughly $10 million. It then went on to purchase “Seattle Coffee a British coffee chain with 60 retail store for $ 84 million” and that was just the start.

In addition, it is estimated that half of the American population drinks coffee daily. The international market remains highly competitive. It is estimated that 3,300 cups of coffee are consumed every second of the day worldwide (Ecomall, n.d.). The latest trends included dual drinkers, an increase in senior citizens... ... middle of paper ... ...ll us how we are doing. We appreciate your business and want to make sure we meet your expectations.

They had found their niche. Following this, Starbucks grew quickly and began opening several stores all over the country, and shortly thereafter the world. Since the beginning of Starbucks in Seattle, the company has expanded exponentially. Starbucks is today the leading roaster and retailer of specialty coffee in the world, with more than 18,000 stores in 62 countries (Starbucks, 2014). This essay aims to discuss the company that is Starbucks, with a focus on their financial business functions.

Many people start his or her day with a cup of coffee. Coffee franchisees are growing around the world with coffee being one of the most popular drinks. A Colombia franchisee Juan Valdez is a growing franchisee in the United States specializing in coffee. The article “Colombia’s Juan Valdez Cafes Poised to Challenge Starbucks” (Wyss, 2013) does a compare and contrast of Juan Valdez and Starbucks. It compares Starbucks expanding stores in Colombia and Juan Valdez expanding the United States.

The more locations they have, the more people see there iconic logo, and swarm in for the morning cup of joe. Starbucks is not just pouring up any regular cup of coffee. They purchase and roast only high quality coffee beans hand picked from Latin America, Africa, and Asia-Pacific. Starbucks just this year purchased its own coffee farm, thus allowing them to experiment and in the future produce new bold flavors of coffee. Over the years the company has found ways to become Eco-Friendly.