Springdale Shopping Survey Essay

Springdale Shopping Survey Essay

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In a continuation of the Springdale Shopping District Survey, use of confidence intervals is introduced to improve upon the evaluation of the quality of the statistics derived from the survey of a sample population. There has historically been an assumption that the respondents represent a simple random sample of all potential respondents within the community and that the population is large enough that application of the finite population correction would not make an appreciable difference in the results. Use of confidence intervals will provide an indication of the level of confidence that can be applied when reviewing the survey results.
The survey offers insight into shopper partiality toward each store identifying the general attitude for the respondents toward each shopping area. Survey results were captured through a telephone based survey of 150 local residents conducted by the Archimedes Group, Indiana, PA (Weiers, 2008).
Managers associated with shopping areas like the Springdale shopping area gain useful insight through point estimates regarding a number of variables describing the characteristics and behaviors of their customer base. Being able to have confidence in survey results In addition, it is helpful for them to have some idea as to the likely accuracy of these estimates. The results of surveys may be used to enhance store layout, development of employee skills, and influence purchasing habits.
When looking at the general attitude of shoppers toward each of the three shopping areas, several important facts are needed to prepare the results. The average response or mean, the size of the sample of our population and clarification on the level of confidence acceptable to the end user of the survey all cont...


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...her reassured of the level of confidence they may infer from the results. Of interest to note in the evaluation of the overall results using confidence intervals, when comparing the ratings for each mall based on the various user demographics the lower the rating, the higher the maximum likely error.
General indicators from the survey reflect a preference to the Springdale Mall for shoppers, even when evaluating the smallest demographic group in the sample population. The West Mall continues to rate on the lowest end of the survey with shoppers, below the Downtown Area. Using a 95% confidence interval helps ensure the maximum likely error a random shopper will differ in opinion from the point estimate results of the Springdale Shopping Survey.



Works Cited

Weiers, R.M. (2008). Introduction to Business Statistics, Seventh Edition. Mason, OH. Centage Learning.

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