CSR Case Study

The most used definition in relation to CSR is based on Carroll 's (1979) statement that “the social responsibility of business encompasses the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time.” (cited in Fontaine, 2013).
CSR is the carrier of many names such as “citizenship”, “social performance”, “corporate conscience” or “sustainable responsible business” (Fontaine, 2013). To understand to broad aspect of CSR, it must be considered for a complex perspective. Therefore Mureşan et al. (2010) states that CSR is the expectation related to the company leading to ecological, economical, legal, ethical and philanthropical responsibility and argues that many people do

Practicality is tangible in the activities in relation to company 's employees, consumers, society and the natural environment. This view is supported by Medarevic (2012) introducing the CSR as a role of business to comply with the interest of entire stakeholders affected by business activities and not only shareholders of the business itself. In other words the CSR is the process of alignment the values and behaviours of the business strategy with the expectations and needs of stakeholders as well as employees, suppliers, communities, regulatory organs and society as a whole in order to earn the level of accountability and trust (Fontaine, 2013). CSR is a mechanism with self-regulatory principles within the business establishments complying with the law, ethical standards and norms at international

The approaches applicable to CSR could have various forms. Many might think that there is no need for business to implement the CSR if there is no potential to any risk while others see it as a form or repayment what is considered as more correct perception. The society supports business to exist by creating a demand for products and services and therefore the business must feel obliged to repay society by creating profits; CSR perceived as an “Obligation” expressed by Fontaine (2013) who argues that businesses are accountable to their stakeholders, the actual owners of the business and that social improvement programs should be designed and determined by governmental bodies to address the “social good” through contributions in form of taxes made by the businesses. However in reality many businesses have been reluctant to become accountable for their actions, e.g. releasing carbon into atmosphere. As a consequence of companies limited acceptance of the circumstances and unwillingness to implement processes in order to minimise carbon emittance, the government approached the imposition of carbon taxes: “the more carbon, the more tax contributions”. This might lead to gradual improvement through promoting an innovative technologies (Medarevic, 2012). Another perspective is also available through realising how positive influence on society and economy have the companies by realization of their business activities. This is sometime