In the profession of public relations, experience and understanding in international affairs has now become increasingly significant. Public relation practitioners will have to alter the way they work because it is rather different working with colleagues or clients other than their own as multiple languages may have to be translated after a creation of a campaign material and practitioners may have to travel to other countries to conduct public relations work. Also, due largely to globalisation, public relations practitioners must be fully aware that communicating with an international audience is pretty well inescapable. Gaining a better understanding of international public relations practice is therefore essential. Hence, studying public relations on a global context is important for public relations practitioners if companies or organisations within a country are planning on venturing out to the international arena. In this essay, we will be focusing on the various meanings provided by public relations scholars; their opinions and to also explain the importance of education for practitioners and students in regards to international public relations and its practice. Before we proceed with the in-depth discourse of international public relations, we have to first define what international public relations is. There are a variety of different definitions used to define this terminology. Culbertson (1996) defined international public relations as the focus of the “practice of public relations in an international or cross cultural context.” He wrote that it requires the practice of public relations in at least four different realms; transnational economic transactions; intergovernmental relations; international organizations; ... ... middle of paper ... ...an international level. It’s intriguing to learn that international public relations is not as easy as one might seem. One cannot just go into another country and hope to succeed just like they do on home turf. Although globalistion and technology has helped us in terms of faster and easier communication, practitioners still need to understand that culture plays a huge factor in the success of their international ventures. A point to take note is that international public relations should pay more emphasis to the sociological and demographical aspects of global publics. Finally, I personally believe that no one theory will be able to explain the practice of IPR but a mixture and an array models, topologies, theories and examples will help the practice of public relations improve and subsequently conducting the profession more effectively on the international arena.
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
In my opinion I believe that the early U.S. was primarily a defensive reaction and the claim of this generalization in my eyes is precise. It was a controversial matter in Early American. Early Americans wanted to stay more in isolationism, but that wasn’t always the case with some of the foreign affairs. They got this idea from the Monroe Doctrine. The foreign affairs of America were mostly an act of neutrality and isolationism. The government didn’t get involved in European affairs, was a defensive reaction they used. They followed the policy of George Washington’s Proclamation of Neutrality. These policies showed America and the European affairs neutrality. They helped carve our young nation without going to war like everyone else was.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
To understand the international relations of contemporary society and how and why historically states has acted in such a way in regarding international relations, the scholars developed numerous theories. Among these numerous theories, the two theories that are considered as mainstream are liberalism and realism because the most actors in stage of international relations are favouring either theories as a framework and these theories explains why the most actors are taking such actions regarding foreign politics. The realism was theorized in earlier writings by numerous historical figures, however it didn't become main approach to understand international relations until it replaced idealist approach following the Great Debate and the outbreak of Second World War. Not all realists agrees on the issues and ways to interpret international relations and realism is divided into several types. As realism became the dominant theory, idealistic approach to understand international relations quickly sparked out with failure of the League of Nation, however idealism helped draw another theory to understand international relations. The liberalism is the historical alternative to the realism and like realism, liberalism has numerous branches of thoughts such as neo-liberalism and institutional liberalism. This essay will compare and contrast the two major international relations theories known as realism and liberalism and its branches of thoughts and argue in favour for one of the two theories.
The World of Public Policy Analysis Helping the American people from behind the scenes, ensuring the safety and satisfaction of the public, making sure the average person knows about the issues affecting them. This, dear reader, is the point behind being a Public Policy Analyst. Public Policy Analysts work to advise government officials in the legislative branch, ensuring the laws and regulations they pass are in the best interests of the public, and don’t actively alienate people. They also help to raise funds and advocate for certain causes, getting the word out to the public about certain issues and certain bills. In my opinion, being a Public Policy Analyst allows someone to really make a difference in the world, to fight for the rights
The first paradigm of international relations is the theory of Realism. Realism is focused on ideas of self-interest and the balance of power. Realism is also divided into two categories, classical realism and neo-realism. Famous political theorist, Hans Morgenthau was a classical realist who believed that national interest was based on three elements, balance of power, military force, and self interest (Kleinberg 2010, 32). He uses four levels of analysis to evaluate the power of a state. The first is that power and influence are not always the same thing. Influence means the ability to affect the decision of those who have the power to control outcomes and power is the ability to determine outcomes. An example of influence and power would be the UN’s ability to influence the actions of states within the UN but the state itself has the power to determine how they act. Morgenthau goes on to his next level of analysis in which he explains the difference in force and power in the international realm. Force is physical violence, the use of military power but power is so much more than that. A powerful state can control the actions of another state with the threat of force but not actually need to physical force. He believed that the ability to have power over another state simply with the threat of force was likely to be the most important element in analysis the power of as state (Kleinberg 2010, 33-34).
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
International business contains all business transactions private and governmental, sales, investments, logistics, and transportation that happen between two or more regions, nations and countries beyond their political limits. Generally, private companies undertake such transactions for profit governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources includes capital, skills, and people. for international production of physical goods and services such as finance, banking, insurance, and construction.
According to Pease (2012), an international organization are conceived as formal institutions whose members are states and these are divided into two sub-groups called intergovernmental organizations (IGO) and non-governmental organizations (NGO). An IGO consists of states that voluntarily join, contribute financially, and assist in the decision making process. All of their members’ resolves, structures, and administrative protocols are clearly outlined in the treaty or charter. An example of an IGO is the North Atlantic Treaty Organization (NATO). First, all IGOs comes from an established government which can be further categorized by rules of membership which qualifies NATO because it is an alliance of about 30 members from North America and Europe. Secondly, IGOs can have limited participation in membership or restricted membership which qualifies NATO because this is a security agreement and it limits its involvement by confining it to an amalgamation of specific governmental, geographical, and martial considerations. Thirdly, IGOs are categorized by their purpose meaning the member can be multi or general purpose organization and they can take on any global issue (Pease, 2012). This qualifies NATO because over the years the organization has participated in several international war related issues such as the Korean War and the Cold War. Most recently, NATO, for the first time in history had to engage Article 5 of the treaty after the 9/11 attacks in New York City and the no-fly zone in the country of Libya.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
There is a very crucial point in the social sciences which make the events and phenomenons more clear. Therefore we as the students of these areas can have the chance seeing the backgrounds of what happens in the world and noumenon of the events. Another important aspect of social sciences is its holistic structure which interconnects different disciplines and they move together helping each other in the area. The purpose of the social sciences is to set up an available and strong method and thus to get the ability of reading the social world.
Since the television was invented in 1924, news and current affairs programs have surly become one of our main media sources. With this in mind, reporters and stations alike are able to manipulate their audiences through a variety of techniques, to make them believe a representation of reality as opposed to the true fact. This is evident in the current affairs story “Video Game Violence” and the standard news story “Music Video Ban”. These similar stories both originated from Channel Nine and represent violence in society’s youth today, stating children are at risk if exposed to such material. Through a selection of techniques, the audience is lured into supporting the told story and agreeing with the general attitudes promoted.