Soap Operas

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Soap operas first came about in the 1930s on radio shows (Thurston, 2013) and have come a long way since. First of all, they have evolved from the medium of radio all the way to high-definition television. One of the first soap operas was Clara, Lu and Em that ran from 1931 to 1942 and enjoyed quite a bit of popularity (Old Time Radio Catalogue, n.d.). Colgate-Palmolive, a brand of soaps and other cleaning products, sponsored the radio show. In fact, most soap operas were funded by soap companies, hence the coining of the term “soap opera” (Ask, n.d.).
A soap opera, or soap as they are more commonly known by, is often defined as an ongoing storyline presented through connected episodes, which usually means that a key aspect of a soap is that almost every episode ends in a cliffhanger (Riggs, 2007). Some typical plots include having a long-gone character who was presumed dead come back, very much alive, or having it turn out that the arch-enemy of all the characters is someone or other’s long-lost brother or father or sister or someone. One of the most over used plot twists is the amnesiac angle, where someone conveniently develops amnesia and perhaps has to fall in love with their spouse all over again (Riggs, 2007). Another key element of a soap opera is the inter-episodic redundancy at the beginning of every episode, summarizing the events of the previous episode and keeping the viewers up-to-date on all the happenings (Dentlinger, 1999, p. 63).
Soap operas were extremely popular when they started out, especially during the golden age of radio, with old and gold shows like Days of Our Lives and All My Children. Viewers love soaps mostly because of the continuous narrative as it allows them to get to know and come to love charac...

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Riggs, L. (2007). Most overused soap opera plot lines. Retrieved from http://voices.yahoo.com/most-overused-soap-opera-plot-lines-332304.html?cat=39

Rothman, L. (2013). Can the internet save soap operas. Retrieved from http://entertainment.time.com/2013/02/07/can-the-internet-save-soap-operas/

Stewart, A.K. (2012). Soap operas dwindling, thanks to reality tv. Retrieved from http://www.standard.net/stories/2012/08/19/soap-operas-dwindling-thanks-reality-tv

Thurston, K. (2012). Salaries of daytime soap stars. Retrieved from http://onelifetolive.about.com/od/articles/a/stars_salaries.htm

Thurston, K. (2013). The early life and history of soap operas. Retrieved from http://onelifetolive.about.com/od/articles/a/A-Brief-Overview-And-List-Of-The-Most-Popular-Daytime-Soaps.htm

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