Various amounts of research point to the fact that humans have an innate ability to picture something upon hearing a word. We often think of the sign without realizing that there is a signifier and that which is signified. Semiotics theory is a basis for understanding how that is so. This is not to be confused with semiology. Semiotics is the study of signs and codes, signs that are used in producing, conveying, and interpreting messages bad the codes that govern their use, according to Roman Jakobson writer of “Linguistics and Poetics.” Semiology is the study of signs and sign processes. Though a difference stems between semiotics and semiology, the two approaches to the theory or one theory of signification compliment and are related to each other. One cannot expect one to work without the other or there will be a missing link. In this paper, I plan to discuss how semiology and semiotics work in the process of human word-picture recognition, how that affects the media, and answering the question “How does something come to stand for something else?”
In Umberto Eco’s A Theory o...
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...w a picture of a Swastika to a crowd of people the majority of that crowd who immediately envision Nazi Germany. That picture would come to mind without first considering that the Swastika had meaning before Nazi Germany. There is a history behind then symbol that exceeds the twentieth century, that exceeds the late 1930s and early 1940s. Another example of a sign with multiple meanings across cultures and continents is the cross. Though the symbol of Christianity, there are people who do not respect of regard this symbol. It is meaningless to them.
There are many signs and symbols throughout history and in the world today that have multiple meanings throughout different cultures– whether accepted or rejected.
The Pursuit of Signs: Semiotics, Literature, Deconstruction by Jonathan D. Culler, 1981, Cornell University Press, New York, USA, Print, Book
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