Customer Needs
In order to satisfy customers and to gain repeat business, it is
essential that Morrisons satisfies their customer’s needs. Morrisons
do this by providing the best customer service possible and offering
customers with their wants and needs.
By providing the best services for customers will align to high
profits and a well-known and liked business for Morrisons. This will
gain customer loyalty and ensure that they shop repeatedly at
Morrisons.
The different customer’s needs are:
- product information
- after sales service
- response to queries
- range of products
- refunds and exchanges
- response to complaints
- response to orders
- signs and advertising.
PRODUCT INFORMATION
Product information is demanded by customers because they want to gain
an awareness of what they are buying. Product information is vital
because it informs customers of what products consist of and also how
to set up appliances.
Product information is important for customers when they purchase
electrical appliances. For instance, if a customer was to purchase a
TV, they would need information which notifies the customer on how to
use the appliance and what this appliance does as well as stating how
to connect the TV in the right way and informing what the different
buttons on the remote control does.
If there is no product information, customers could be distracted
because they may become wary to spend their money. Customers demand a
bargain and would like to comprehend what they are buying.
Product information is vital for a customer when they are purchasing
products other than appliances, like food. For instance, if a customer
was buying a pie, they would expect to see product information such
as, ingredients, methods of cooking or heating and nutrition
information.
Ingredients are important for all customers because of their
preferences, religion, diets and foods that are fit for their
consumption.
Some consumers may not like apples. Therefore, they would read the
ingredients to see whether the pie contains apples because they would
not purchase apple pies.
Due to religion Muslims and Jewish customers would only eat certain
types of foods. Muslims will only halal meat because Islam permits
them to only eat this because it has been slaughtered in a special
way. Jewish people will only ea...
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...SPONSE TO ORDERS
Although Morrisons do not provide online shopping, it is likely that
they will have to respond to orders. For instance, if a customer wants
to buy a Heinz Baked Bean can and they were all out of stock,
Morrisons will tell the customer when they will order more cans. The
customer expects the order to be placed quickly and will want to see
the baked beans in the Morrisons store quickly and within the time
scale Morrisons had informed.
SIGNS AND ADVERTISING
Morrisons advertise on television, billboards, leaflets through the
post and in shop windows. They make customers aware of the products
they offer and highlight what the bargains are e.g. buy one get one
free.
Around the Morrisons store there are signs indicating where products
can be found which makes it easier for customers to shop. Hanging from
the ceiling and are clearly visible are signs that informs shoppers of
the different sections e.g. groceries, health & beauty and home &
leisure. Under the names of the different sections are headings e.g.
tinned foods, baby products and videos. This is so that customers know
there way around the store and can quickly and easily locate products.
Crime rates across the U.S. for juveniles is at all time high. Juveniles across all demographic have been punished more severely than those of the past. Contributing factors including lower socioeconomic areas such as the Detroit Metropolitan Areas & Chicago. This paper will discuss the apparent issue within the system focusing on juveniles in urban areas.
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