Clean Clothes Campaign Case Study

1194 Words3 Pages

Rethinking Development: Clean Clothes Campaign The Economy plays a vital role in the nature of development. We all interact with it on a daily basis. Yet how it operates and influences development is largely influenced by multinational corporations and governmental powers often operating within a for profit nature. Gibson-Graham, Cameron and Healy (2013) introduce the idea of rethinking this approach to development, by highlighting the cost capital enterprise is having on people and ecosystems. Suggesting although economic growth continues to trend upwards for many countries so do social, environmental and economic inequalities. Gibson-Graham Cameron and Healy (2013) suggest that a fundamental change in approach is needed to the ways …show more content…

By relying on a network of Unions and garment producers the CCC aims to identify and fix problems that exists within the clothing industry worldwide as a result of capital enterprise (Balsiger, 2014). The CCC is committed to addressing inequalities that exist within the garment and shoe producing industry by promoting consumer education, supporting the rights of workers and reducing exploitation. Promoting the support and well-being of workers within the industry, throughout western society and culture (What We Believe in, 2016). This helps to generate a more ethical ideology when we consider how our economy is shaped and operated by our own actions. Gibson-Graham, Cameron and Haely (2013: xix) refer to this as a “community economy, a space for decision making where we recognize and negotiate our interdependence with other humans, other species, and our environment”. The CCC therefore argues that by moving away from a capitalist approach to economic development we can created a more community centered economy. One where all individuals are treated with equal rights assisting with spreading the fruits of development across all individuals helping us to survive together as an equal rights …show more content…

Where workers are being treated unjust, abused and seen as disposable resources Gibson-Graham, Cameron and Healy (2013: 41). As a direct result many companies operating within Europe now employ code of conduct legislations for their manufactures to assisting in ensuring the fair and just treatment of workers. Providing the necessary tools to assist workings in providing a more rounded lifestyle. Breaking free from the ideology of working to survive. This links directly back to Gibson-Graham, Cameron and Healy ideas surrounding a community based economy. By encouraging manufacturers to provide a living wage for all factory workers. Capitalism has driven manufacturers to keep profits high by cutting costs of production resulting the the loss of quality of life for workers and those directly involved the in manufacturing process. CCC encourages manufacturers via social pressure to think more ethically about the manufacturing process and worker compensation. Kulk and Tulder (2002) Suggest that this type of social pressure directly targets manufacturers to show that action is being taken to prevent ethical violations through the introduction of codes of conduct in order to maintain brand reputation. This helps to negotiating improvements in wages assisting manufacturers to considers what implications of their actions are potentially having on individuals. Rather than being seen as

Open Document