The Reconstruction of Self-Identity in Personal Webpages

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Charles Cheung, Identity Construction and Self-Presentation on Personal Homepages: emancipatory potentials and reality constrains, edited by Gauntlett, D& Horsley, R in Web Studies Chapter 4, London: Arnold, (2004), pp. 53-68, ISBN: 9780340814727

In the contemporary age of mass media especially in the age of web 2.0, the approaches to self-presentation have been tightly connected to the internet to some extent. As the emergence of personal homepages on the internet, this has been regarded as a newly-born and popular access to express individuals’ self-identities, or even reconstruct their identities. For that individuals could produce any content for whether expressing themselves or sharing their hobbies and experiences. However, there is an ambiguous function of the personal homepages on shaping individuals’ identity. Charles Cheung’s essay in 2004 about the identity construction and self-presentation on personal homepages is an appropriate example of showing the analysis of both the emancipatory potential and reality constrains of the personal homepage.

As the title indicates, this essay is mainly arguing about the relationship between the personal homepages on the internet and individuals’ self-identity construction. This argument is out-linked by Barney and Darin in the same year in the book Network Society. In the fifth chapter, Barney and Darin had come out the similar question of how the personal identity will be built surrounding the network society. This was also linked to The Power of Identity written by Castells in 1997, in which he analysed several kinds of identities with the rise of the network society named legitimizing identity, resistant identity and project identity. This essay written by Charles Cheung and ed...

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...ship between the personal homepage and people’s identity construction. It systematically analysed the characteristics of self-presentation online through personal homepages with using the face-to-face normal interaction as the comparison. Moreover, the author came out the factors which could influence the users making personal homepages based on certain researches and theories so that it is objective enough to take these factors in to consideration. Whereas, Cheung has come out only mainly the internet access and commercial ideologies as the basic factors of influencing the users making personal homepage, this is still seemed narrow to some extent. More representative factors need to be explored and investigated. However, this book and especially this chapter is a worthy read for the study of the internet and virtual space and its connection between the realities.

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