Purchase Of Something Is Determine By Needs Of A Person

The purchase of a product or service by the consumer is usually determined by the needs of a person. Discuss.

1. Needs and Wants

The purchase of a product or service by the consumer is usually determined by the needs of a person. However, not only needs are applied, but also wants. Needs can be defined as a term when referring to any human requirements, although there is loads of meaning to needs that may be used. For example, a woman who heads to a departmental store to buy clothes so that she can protect herself from the heat of the sun or the rain. Needs are the essence of the marketing concept. The key to a company’s survival, profitability, and growth in a highly bloodthirsty marketing environment is its ability to identify and satisfy unfulfilled consumer needs sooner and better than the competitor.

However, every individual has needs. There are two types of needs, one is known as innate needs and the other is acquired needs. Innate needs are physiological, it include needs such as food, water, clothing, shelter and air. In other words, innate needs are your primary needs as they are needed to sustain biological life. On the other hand, acquired needs are your secondary needs. It is the needs that we learn in response to our culture or environment and it include the needs of self-esteem, affection, power, and learning. They result from the individual’s subjective psychological position and from relationship with others. At most of the time, these needs will not be strong enough to motivate a person to perform. A need only becomes a motive when it is aroused to a sufficient level of intensity.

Needs reflect a gap between what individuals’ desire and what they have. They might be unaware of their needs und...

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...ssion of society’s moral and ethical codes of conduct. The superego kind of provides guidelines for making judgments. Thus, it can be said as a ‘brake’ that restraints the impulsive forces of the id. According to Freud, superego begins to emerge around the age of five. Finally we have ego. Ego is the individual’s conscious control. It functions as an internal factor that attempts to balance the impulsive demands of id and superego. As a child matures growth stages in the ego can be identified. Within Freud’s theory, the way these three systems develop in a child is crucial to the different “personalities” that people develop as they become adults. Generally, as the ego develops within each person, it creates systematic ways of dealing with the conflicting demands coming from id and superego. These systematic behaviour forms the bases for individual personality traits.