Public Relations is an industry that primarily involves succesful communication and relationship building. PRINZ defines Public Relations as, “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences” (PRINZ, 2014). This definition can be split into three sections each coupled with a theory, model, and relevant New Zealand example. “Deliberate, planned and sustained” relates to Systems Theory, “establish and maintain mutual understanding” relates to Relationship Management Theory, and “between an organisation and its target audiences” relates to Excellence Theory. Each of these ideas will be explored in depth paired with a contemprary New Zealand example. The …show more content…
13,000 employees did not have a safe workplace to return to and communciation became the biggest challenge with most having limited access to BNZ email or intranet. In response, the Communications Team regularly updated People Leaders with accuarate information which was then repeated across all channels, an 0800 emergency number, contact through Facebook and Twitter, and an text to 860 staff mobile number was also set up. Within two weeks the team had managed to successfully coordinate and communicate with staff in order to relocate over 1000 of them to five temporary buildings. However, the Communciations Team was put to the test yet again just eight days later when a 6.6 magnitude earthquake hit causing damage to a number of temporary locations. In response, the same initial communication procedures were reactivated, plus a teleconference was organised to help People Leaders set up briefings upon staff returning to temporary accomodation the following …show more content…
Those figures alone prove that the campaign was a success and that Sony’s consumers were still willing to remain faithful to the brand. The overall outcome of this campaign is also synonymous with the public information model as it is based on the idea that if the public have sufficient information that is truthful, then the public will believe it and behave in ways that are helpful to the organisation (Hopkins, 2015). P.R. Dozier said that relationship management centres around behavioual outcomes, so in successfully changing the mindset of their public, Sony changed their practice of public relations to be commuication based rather than media based
In this new modern age of technology that connects billions of people from around the world, communication has reached a point where it can almost not be improved upon because so many people from opposite sides of the earth can talk to each other at the push of a button. But in 102 Minutes by Dwyer and Flynn, an in depth story by the New York Times, and a story by CBS News the quality of communication during the attacks is given new light and is explained in great detail. The sources point out crucial details about the failure of communication during the tragedies that occurred on September 11, 2001. The sources show how feuds between emergency services, outdated sources of communication, and differing instructions given
Being able to speak across multiple platforms while creating a standard PR plan is the solution for 2043. Understanding a variety of publics is important now and will be even more important in the future. To understand your target audience better, you should know their current attitudes, opinions as well as interests. On the basis of this information, public relation practitioners should formulate public relations campaign in such a way that it caters to the need attitudes of its publics ("Public relations essentials-understanding," 2009). However, when there is no longer a majori...
After the explosion, civilians acted to clarify what happened to their tower. There was no choice, who had lost their calm or order. Because of the confusion the building, workers had to rely family of outside, most of them call Emergency 911 operators to recognize what circumstance they are in, and what should they make the action. However, optimistic civilians soon lost hope. Each operator of instruction or information was inconsistently relied to those scared civilians.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
This essay revolves around this incident and BP’s response, and analyses the effectiveness of BP’s crisis communication with relevant theories and concepts in the area of communication management. This essay
Ulmer, RR, Sellnow, TL & Seeger, MW 2007, Effective crisis communication, Thousand Oakes: Sage Publications.
Nelson, Lauren. "Crisis Communications Case Study Tylenol." BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR). 29 Apr. 2010. Web. 08 Feb. 2011. .
Effective communication in its various forms is the substratum of crisis management. Internal and external communication is essential during times of crisis if a successful outcome is to prevail. In a crisis, people’s lives are often at risk, these are lives that can be lost or protected; however, their fate lies in the hands of information. A breakdown in communication during times of crisis will interfere in dispensing pertinent and time sensitive information to the target audience, thus placing them at a gross disadvantage in protecting their health. During a crisis, it can be extremely costly to falter in delivering accurate, detailed, and informative information.
Disaster Recovery Planning is the critical factor that can prevent headaches or nightmares experienced by an organization in times of disaster. Having a disaster recovery plan marks the difference between organizations that can successfully manage crises with minimal cost, effort and with maximum speed, and those organizations that cannot. By having back-up plans, not only for equipment and network recovery, but also detailed disaster recovery plans that precisely outline what steps each person involved in recovery efforts should undertake, an organization can improve their recovery time and minimize the disrupted time for their normal business functions. Thus it is essential that disaster recovery plans are carefully laid out and carefully updated regularly. Part of the plan should include a system where regular training occurs for network engineers and managers. In the disaster recovery process extra attention should also be paid to training any new employees who will have a critical role in this function. Also, the plan should require having the appropriate people actually practice what they would do to help recover business function should a disaster occur. Some organizations find it helpful to do this on a quarterly or semi-annual basis so that the plan stays current with the organization’s needs.
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.