As the name suggests, reputation management implies managing the re...
... middle of paper ...
...owever, while reputation management is a key role of public relations, it also plays a key role in establishing cordial (good) relations between the organization and other stakeholders. Therefore, organizations must always strive to put in place good public relations mechanisms to ensure that their public image is good and its relationship with various stakeholders is not at stake.
John, David. 2006. Reputation management: The key to successful public relations. London: Routledge.
Michael, Austin and Judy, Bunn. 2008. Risk issues and crisis management in public relations. New York: Macmillan.
Edward, Lickey. 2004. Public relations. Newyork: Oxford university press.
Jane, Johnston. 2009. Public relations: Theory and practice. London: prentice Hall.
Jacquie, Zawawi. 2007. Public relations: concepts practice and critique. London: Routledge.
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