The Pros and Cons of Mining User Data to Provide Personalized Recommendations

The Pros and Cons of Mining User Data to Provide Personalized Recommendations

Length: 2846 words (8.1 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview

Consumers today have high standards for determining what products meet their specific needs. As such, a satisfactory shopping experience is defined as one where consumers can quickly find what they’re looking for. Electronic commerce, or e-commerce for short, has addressed these high standards, allowing consumers to input search terms to narrow down an online retailer’s inventory to the item they’re looking for, and subsequently place orders from the comfort of their own home. However, online retailers must be quick in matching consumers with the products they want; if the customer feels that their search isn’t going well, they will simply leave the online retailer to complete a transaction with a competing retailer. This race to satisfy consumer needs gave rise to personalized recommendations, which are programmed suggestions for products that the online retailer believes consumers should consider buying. Consumers were startled as a result and became concerned with their privacy, questioning what information companies utilize to form these newfound recommendations. However, consumers should not be worried about their privacy; rather, they should continue engaging with these personalized recommendations in order to expand their search and bring themselves closer to a product of their interest, thus leading them to have a better online shopping experience.
The debate of privacy for generating personalized recommendations takes two standpoints: online consumers and companies. On the one hand, online consumers believe that companies invade their privacy by using sensitive information to generate these personalized product recommendations. On the other hand, companies argue that their personalized product recommenda...

... middle of paper ...

on click behavior.” Proceedings of the 15th international conference on intelligent user interfaces (2010): 31-40.
Machanavajjhala, Ashwin, Aleksandra Korolova, and Atish Das Sarma. “Personalized social
recommendations: accurate or private?” Proceedings of the VLDB Endowment 4.7 (2011): 440-450.
Shardanand, Upendra, and Pattie Maes. “Social information filtering: algorithms for automating
‘word of mouth’.” Proceedings of the SIGCHI conference on Human factors in computing systems (1995): 210-217.

Shepitsen, Andriy, et al. “Personalized recommendation in social tagging systems using
hierarchical clustering.” Proceedings of the 2008 ACM conference on Recommender
systems (2008): 259-266.
Zhang, Zhiyong, and Olfa Nasraoui. “Mining search engine query logs for social filtering-based
query recommendation.” Applied Soft Computing 8.4 (2008): 1326-1334.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Job Roles And Responsibilities At Ibm Cloud And Cloudera Big Data Architect : Business Analytics & Strategy

- Executive Summary The aim of this report is identifying job roles and responsibilities, and answering the questions to demonstrate the finding in data curation and management. An employment services website and other article are used in this research. The results indicate that the role, tasks and responsibilities of the Data curation and management related job roles are depended on the nature of the position within the organisational structure and supporting infrastructure. Content Executive Summary 1 Introduction 1 Job role analysis 1 Research question answer 3 Q1 Nature of the roles 3 Q2 Positions fit within the organisational structure 3 Q3 Position descriptions level...   [tags: Data management, Data warehouse, Data mining]

Research Papers
1927 words (5.5 pages)

Data Analysis : Data Mining Essays

- Data mining software Data mining has the potential to give businesses a competitive edge in Customer Relationship Management. Organizations use methods such as complex algorithms, artificial intelligence, and statistics to mine meaningful patterns from large sets of data. These patterns can then be utilized to do a number of things including targeting customers by predicting future behavior and learning more about present behavior. One widely accepted model is the Cross-Industry Standard Process for Data Mining (CRISP-DM) which has six phases: business understanding, data understanding, data preparation, model building, testing and evaluation, and deployment....   [tags: Data mining, Customer relationship management]

Research Papers
839 words (2.4 pages)

Data Mining and the Social Web Essay

- Data Mining is a powerful tool that is designed to gather large sets of data at incredible speed and analyze them. Most companies use this tool to better understand their customer’s habits as well as their interests. Advertisers love this tool because it allows unprecedented amount of access to information. Most people are unaware that their data is being mined, bundled, and sold by a company to third party advertisers in order to make targeted ads more effective. This is a problematic practice because users are unaware that in most social media sites such as Facebook, this tool is used (Jessica Reyman “User Data on the Social Web: Authorship, Agency, and Appropriation”)....   [tags: Data Mining Essays]

Research Papers
1512 words (4.3 pages)

Essay on Data Mining

- Every day, almost every moment, we are making decisions. The decision-making process is extremely important in our life. Since as long as you made a decision, we will contribute most of our capital, time, focus and energy on the direction you selected. We believe that better decision can make life better. Different decision results come from, sometimes, different knowledge set or preferences people have. Before doing this project, we have reached a consensus that knowledge is power. And data mining can give us better knowledge to make better decision....   [tags: Data Mining Project]

Free Essays
2509 words (7.2 pages)

Essay about Educational Data Mining Model to Attain Sustainability

- I. INTRODUCTION The concept of Sustainability Development started in the 80’s era and different meaning and definition were introduced. One among them most frequently quoted definition is from the Brundtland Report[1]: "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains two key concepts within it: First, the concept of needs, in particular the essential needs of the world's poor, to which overriding priority should be given; and Second, the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future n...   [tags: data mining, sustainability development]

Research Papers
2597 words (7.4 pages)

Essay about Data Mining Benefits and Drawbacks

- Data Mining Benefits and Drawbacks Introduction In a world where computers are becoming as essential to daily life as the cars we drive or the telephones we use to communicate, it is difficult to find a person who doesn’t have some particular use for computers. Computers have become the information stores of the world. If you take a moment to think about all the kinds of information a person can and does hold on their computer it is staggering. I myself have all the passwords to my email and bank accounts, the history of every web page I’ve visited in the last 3 weeks, my credit card numbers, the complete history of all my banking transactions for the last three years stored on my comput...   [tags: Internet Data Mining Businesses Essays]

Research Papers
2696 words (7.7 pages)

The Literature Of Apply Data Mining Technology For Customer Relationship Management

- A Review of the Literature of Apply Data Mining Technology for Customer Relationship Management and Customer Privacy in Banking Introduction The concept of customer relationship management (CRM) was developed in the mid- 1990s, when the information technology was being used to ‘track multiple activities of customers’ (Chieko Minamia, 2008). After many years, the CRM is considered the ‘underlying tool’ for business, because mining the customer value is the key to success for each company. CRM was defined as ‘helping organizations to better discriminate and more effectively allocate resources to the most profitable group of customers through the cycle of customer identification, customer att...   [tags: Data mining, Customer relationship management]

Research Papers
1744 words (5 pages)

The Information Age: Data Mining Essay

- ... For finding useful information we have to consider the tools to be used. Because of working with transactional data means that working with a lot of data. The tools could help people to find related items by running through the whole data and bring out some patterns. The concept of data mining could be applied to database in order to find some groups of items. The result of data mining becomes actions or decisions. There are algorithms to be used for particular purposes. It is the important consideration to choose the appropriate algorithms....   [tags: storage, data processing, technology]

Research Papers
1095 words (3.1 pages)

Computer Science: Data Mining Essay

- Data mining is an analytic process of exploring huge amount of data, extract useful information, finding consistent patterns and trends between variables, and build predictive computer models from the relationship discovered using a combination of classical statistics, machine learning and artificial intelligence. The findings are then applied to new subsets of data to test its validity. It performs two essential tasks, descripting and predicting. Descriptive mining tasks characterize the general properties of the data in database....   [tags: exploring data, prediction, validity]

Research Papers
1518 words (4.3 pages)

Data Mining and Privacy-an ethical look Essay

- Data Mining and Privacy-an ethical look I. Introduction In 2001, the MIT Technology Review listed data mining as one of the top 10 technologies that will change the world.[i] So, what is data mining. For many people, the simple answer is that data mining is the collecting of people’s information when logged onto the Internet. But Webopedia emphasizes that data mining is not the collection of data itself, but the statistical interpretation of it – allowing people to obtain new information or find hidden patterns within that collected data.[ii] It is the combination of these, collection and analysis, which are cause for concern....   [tags: Data Mining Technology Technological Essays]

Research Papers
3249 words (9.3 pages)