Review of Literature Thesis There is a definite correlation between the economics of professional women¡¦s sports and their ultimate success. As most success in sport leagues, teams and associations are measured by longevity, win/loss records, and most importantly, revenue, the footprint of female competition at the professional level has not been paramount at any point in our history. Professional women¡¦s athletics is characterized by an economic model and a level of acceptance amongst the masses that differs immensely from their male counterparts. In this review of literature I plan to examine the major issues contributing to the struggle women¡¦s professional team sports experience, in comparison with individual sports. To better understand the disconnect between female buying power and the support by females of women¡¦s professional sport, I will use industry facts and expert opinions to look closely at the economic pitfalls of professional women¡¦s sports and how that contributes to their ultimate demise. Participation and Buying Power In the post-Title IX era, female participation in sport has skyrocketed. In 1970, one in every twenty-seven girls played high school varsity sports; compared to one in three today (6). Overall, women currently outnumber men as active sports/fitness participants (1). Since 1991, women have also out-purchased men in athletic shoes and apparel, they participate in most purchasing decisions for men and families, as well as their own, and buy disproportionate to their participation in sport. In short, women control 81% of total sports apparel dollars (6). Hence, the argument that women are not interested in sport and that they do not purchase apparel, remains untrue (3). Team Sports Women¡¦s professional team sports have had a difficult time establishing themselves as a staple in a booming industry. Some argue that the masculine image of team sports has inhibited women from participating professionally in the United States (4). The best examples of women¡¦s sport at the professional level would be basketball and soccer. Both of these sports are widespread in the United States, both sports enjoy immense participation, yet they struggle economically. WNBA Women have been playing competitive basketball since 1892. In 1976, women¡¦s basketball became and Olympic sport and has experienced much success at the collegiate and amateur levels since. The first professional league was launched in 1978 and folded 3 years later. Two other leagues were created in 1996¡Xthe American Basketball League (ABL) and the WNBA. The ABL ceased operation in 1999, while the WNBA continues to thrive. Financial woes were the cause of each team¡¦s demise and experts argue that the WNBA¡¦s survival is due to its NBA affiliation (2).
Therefore, the women participating in such arduous sports breaks the normative ideas of what it means to be a women and what activities she can participate in. In contrast, for those women who do carry on tasks that are typically seen as masculine, are valued less, have less recognition, and their prestige and income tend to decline compared to their male counterparts (Johnson, 1997). Interestingly, when one types “soccer team” on google, the first thing to show up is the Unites States Men’s National Soccer Team. One has to explicitly type “women” in front of soccer. This shows the lack of acknowledgement of the women’s soccer team compared to their male counterparts. If the men’s soccer team is credited significantly more than the women’s soccer team, then the male representation is made more palpable in media with a greater screen time, thus bolstering their reputation and popularity and resulting in increase in pay from the soccer
Turn on ESPN, and there are many female sports reporters, and many reports on female athletes. Flip through Sports Illustrated, and female athletes are dotted throughout the magazine. Female athletes star in the commercials. Female athletes are on the cover of newspapers. Millions of books have been sold about hundreds of female athletes. However, this has not always been the case. The number of females playing sports nowadays compared to even twenty years ago is staggering, and the number just keeps rising. All the women athletes of today have people and events from past generations that inspired them, like Babe Didrikson Zaharias, the All-American Professional Girls Baseball League, Billie Jean King, and the 1999 United States Women’s World
In any movement by a marginalized social group to gain equal rights and recognition, there are always several factions with differing opinions of the best way to achieve the common goal. There are those who choose to work within the rules of the system as is it is already structured by the dominant social group, and there are those who choose to create their own branch, rewriting the rules to represent their own philosophies. Historically, women's athletics have been led by the second camp; by women who demanded a philosophy of sport with a vision unique from that of men?s athletics. Women's athletics remained, much like women as a social group, in its own separate sphere, leading its own organizational structure. But as the women's sphere was de-mystified (Spears, 1978) in the mid twentieth century, autonomous organizational structures were absorbed under the umbrella of formerly exclusively male athletics. This is the case as illustrated by the merger of the AIAW and the NCAA.
Robinson, J., Peg Bradley-Doppes, Charles M. Neinas, John R. Thelin, Christine A. Plonsky, and Michael Messner. “Gender Equity in College Sports: 6 Views.” Chronicle of Higher Education 6 Dec 2002: B7+.
Women don’t receive the spotlight in sports very often. Usually, the men in baseball, football, basketball, and soccer have higher salaries and are paid attention to more. This wasn’t the case with a special league of female baseball players. These ladies sparked a thought in peoples’ heads in the mid 20th-century. Could women really play a professional sport instead of staying home to do the housework? From 1943-1954, women in the All-American Girls Professional Baseball League helped to change the rights women were believed to have in society and in the workplace as they began playing a professional sport as a form of entertainment. Men, who would usually fulfill this role, were drafted into the military with the responsibility to serve during the war. The AAGPBL quickly became a world-winning group of women athletes and kept baseball and peoples' hopes alive during a time of weakness in American history.
When people talk about the impact of women in professional sports, they mention one huge concept: Marketing. Marketing to women is a tremendous source of profit for professional sports, but the impact of how women would respond recently became knowledge. However, now the marketing programs of the different professional sports, including the NFL, need to change their approach on marketing to women. Because the NFL still lacks sales to women compared to other professional sports in America, the NFL needs to change their viewpoints on the experience of women in the stadium and the variety of merchandise available for females.
Traditionally men have dominated the world of sports however in recent year’s women’s sports have become popular and with their new found popularity, women’s sports have evolved into marketable leagues of their own. Although women’s sports took a huge leap forward, women players still don’t receive the same financial compensation for playing the same sports in the same arenas as their male counterparts. In Purse Snatching by Donna Lopiano, she points out sexism may have a huge effect on this financial discrepancy between women and men athletes. Analyzing sports economics may point to a different reason why women are receiving such a compensation disparity. Women sports have come a long way, since the days when women were only allowed to watch.
In 1970 only 1 in 27 girls participated in high school sports, today that ratio is 1 in 3. Sports are a very important part of the American society. Within sports, heroes are made, goals are set and dreams are lived. The media makes all these things possible by creating publicity for the rising stars of today. Within society today, the media has downplayed the role of the woman within sports.
Unintentionally, a lot of us have been boxed into institutions that promote gender inequality. Even though this was more prominent decades ago, we still see how prevalent it is in today’s world. According to the authors of the book, Gender: Ideas, Interactions, Institutions, Lisa Wade and Myra Marx Ferree define gendered institutions as “the one in which gender is used as an organizing principle” (Wade and Ferree, 167). A great example of such a gendered institution is the sports industry. Specifically in this industry, we see how men and women are separated and often differently valued into social spaces or activities and in return often unequal consequences. This paper will discuss the stigma of sports, how gender is used to separate athletes, and also what we can learn from sports at Iowa State.
Gender discrimination is prominent in every industry, but it is as though the sport industry is one of the worst. Women in the work force currently receive only 80 cents to every man’s dollar (Holmes, 2016). However, female athletes both in America and internationally receive a far lesser compensation for their attributes. The only difference of the sports being played is who plays them. There should be no reason why a male athlete receives better pay simply because he had a 50% chance of being born a man. At birth, no one controls the gender, but as they grow and mature, they control their personality and development. Payment should be on personal skills and not gender. As a female STHM student focusing on sport management and a former athlete,
It has taken many years for women to gain a semblance of equality in sports. Throughout history, women have been both excluded from playing sports and discriminated against in sports. Men’s sports have always dominated the college athletic field, but women were finally given a fighting chance after Title IX was passed. Title IX, among other things, requires scholarships to be equally proportioned between men and women’s sports. Although this was a huge gain for women, gender inequality still exists in sports today. An example of this persisting inequality can be seen when looking at men’s baseball and women’s softball. In college, baseball and softball are both major NCAA sports. It is widely accepted throughout today’s society that baseball is a man’s sport, and softball is a woman’s sport. Very few people question why the two sexes are separated into two different sports, or wonder why women play softball instead of baseball. Fewer people know that women have been essentially excluded from playing baseball for a long time. This paper will focus on why softball has not changed the way women’s basketball has, why women continue to play softball, the possibilities and dynamics of women playing baseball with and without men, and the most discriminating aspect of women being banned from playing professional baseball.
The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics caters to the males, women are breaking the barriers to being in the spotlight of sport. Both genders contribute equally to athletics, and challenge the each other to accept new ideas and change. The sports world that has a single gender dominating the media is unjust.
Women’s participation in sport is at an all-time high and has almost become equal to men’s, however. Sports media does not fail to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts. Sociology is a growing discipline and is an important factor in the understanding of different parts of society. Sociology is “a social science that studies human societies, their interactions, and the processes that preserve and change them” (Faris and Form P1).
Women in sports demand quality assurance for their hard work. Sad to say this is not implemented in the sports “world” of women. “One of the theories behind this is that society doesn’t like to see women in roles that go against the norm of what a woman “should be” (Rodriguez).” Fortunately this stems from ignorance and prejudice beliefs. Especially through the media, both of which can be learned. The media can alter sports viewer’s opinions by relaying positive messages toward women’s sports. As well as sports authoritators distributing equal pay for equal work. The abundant amount of support that the media and viewers allocate will allow a higher amount of equality for women in the sports industry. This kind of support will lead women in sports salaries rise and eventually match the hardship of achievements as a minority in today’s sports
Women are being allowed to participate now, including professional leagues such as the Women’s National Basketball Association, and the Ladies Professional Golf Association. Women in sports, especially softball and basketball, have become a big-time business. World War II is when the basis of women’s professional sports began. While the men were overseas fighting the war against the Nazis and Germans, the women entertained the people who stayed back by playing baseball.